Program Overview

Program Overview

The mission of the Media + Design program is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural, and socially significant communication solutions. Students will understand how communication can create change through design, public relations, and digital media marketing. Upon graduation, students of SoPA’s Media + Design program will be prepared to enter a highly competitive workforce in the industries of graphic design, interactive design, public relations, digital media marketing, and advertising.

Program Requirements

Tulane’s School of Professional Advancement awards the Bachelor of Arts in Digital Media Marketing and Communications following the successful completion of 120 credits, including 36 credits in the major.

Course Blocks

Blocks notate the prescribed order of coursework. Courses within each block may be taken at the same time.

• Block 1: 6 credits
  • DDSN 1100: Digital Design Foundations
  • DDSN 2103: Intro to Copywriting
• Block 2: 9 credits
  • MDES 2110: Media Ethics & Equity
  • MDES 2210: Media Research
  • MDES 2300: Digital Media Principles & Strategy
• Block 3: 6 credits
  • MDES 3300: Creating Digital Content
  • MDES 3450: Brand & Campaign Strategy
• Block 4: 9 credits
  • MDES 3310: Digital Media Analytics & Reporting
  • MDES 3320: CRM and Digital Media
  • MDES 3330: SEO & SEM Strategies
• Block 5: 6 credits
  • MDES 4210: Portfolio & Professional Practices
  • MDES 4150: Capstone: Media & Design

Program Details

The Media + Design Program’s Digital Media Marketing and Communications major will equip students with content-rich and highly competitive skills that are necessary in the digital marketing and communication industries. In the program, students will demonstrate mastery in the following:

• Fundamentals of digital marketing that will address common marketing challenges including research, planning, implementation, and evaluation
• Articulating the value that digital marketing campaigns across SEO, paid search, social media, mobile, email, and display marketing
• Conducting audience research to recognize key performance indicators and comprehend marketing analytics which will ultimately shape campaign success
• Understanding the legal, ethical, and cross-cultural implications that digital marketing campaigns are grounded in
• Measuring and analyzing the impact of digital marketing campaigns through the use of various platforms and tools

Program String and Field of Study

PAUBA_UG, MDDM