Program Overview

Advertisement and Media Management

Faculty of Management and Social Communication

The Advertisement and Media Management program prepares students to work as managers responsible for the functioning of cultural and media institutions and organizations. The course of studies focuses strongly on the shaping of intellectual mobility of students, allowing them to create their job opportunities. The cultural, professional, and personal competencies of Advertisement and Media Management graduates will enable them to work internationally.

Available Programs

• First-cycle program: not available
• Second-cycle program:
  • Study mode: full-time program, part-time program
  • Language of instruction: Polish
  • Profile: general academic
  • Duration: 2 years (4 semesters)
  • Title: Magister (equivalent of Master’s degree)
  • Main discipline: Management and Quality Studies

Program Description

The Advertisement and Media Management program includes management theory and information on crucial culture and media specifics. This program focuses on allowing students to gain knowledge, skills, and competencies in the academic environment and practice, e.g., during the Polikultura festival, meetings, and courses with experts in the management of cultural organizations and media from various sectors, and traineeships.

Information Regarding Faculty

The Faculty of Management and Social Communication has the category A granted by the Ministry of Science and Higher Education and an outstanding rating awarded by the Polish Accreditation Committee (PKA). The variety of study programs conducted by the Faculty makes this unit one of the best interdisciplinary faculties of the Jagiellonian University.

Rankings, Distinctions, Accreditations

• Outstanding rating for the Faculty of Management and Social Communication awarded by the Polish Accreditation Committee (PKA)
• Scientific category A in the main discipline of Management and Quality Studies awarded to the Jagiellonian University in Kraków by the decision of the Minister of Education and Science

Curriculum Overview

In the program curriculum, you may find information about the subjects you will attend while studying this program. The program indicates which subjects are scheduled for each semester of the studies, which are mandatory, which belong to the group of elective subjects (so-called optional subjects), which of them end with an exam, and which do not. Each subject in such a program curriculum has its syllabus, which is a description of what students learn within the scope of that subject.

Student Matters

• Live and learn in Kraków
• Dormitories
• Scholarships
• Academic calendar
• Exchange programs
• Academic Sports Association
• JU Student Government
• Safe Student
• Student Centre for Support and Adaptation
• Accessibility Center

Student’s Life

Time spent at the university is not all about education and class participation; it is also an excellent opportunity to develop hobbies and interests. Many research societies and student organizations operate at the Jagiellonian University, including faculty- and university-wide ones. These societies allow students to spend their free time actively, gain knowledge, develop their talents, participate in engaging, unconventional projects, go on research and team-building trips, participate in conferences, and meet fellow students outside the lecture halls.

Admission to Studies

Admission to study programs at the Jagiellonian University is conducted electronically in the Online Application System. If you have any questions related to admission, please contact the Admissions Office directly.

Graduates

Advertisement and Media Management graduates are well-prepared to work as managers responsible for functioning cultural and media institutions and organizations. They will be prepared for public, private, and NGO work. The course of studies focuses strongly on the shaping of intellectual mobility of students, allowing them to create their job opportunities.

Further Education Possibilities

• Doctoral School, f.e. Doctoral School of Social Sciences
• Post-diploma programs
• Other second-cycle programs

What Alumni Say About Us

Alumni stories: Martyna Tarnawska. I started working in the first year of my studies, in the second term. I was looking for inspiration and practice. The most important turning point was the lecture by Dr. Kreft, who told us about the strength and potential of social channels in marketing. I worked in several agencies for a year, including one of the biggest social listening tools – Brand24. All the time, however, I was looking for a place where I would have contact with other people, the opportunity to share my knowledge. At the end of my second year of studies, I got a job at a Cracow-based consulting company, Socjomania, where I have been working until today.