Program Overview

Social Media in Management

Faculty of Management and Social Communication

The modern economy is digital. Effective functioning in such a world is increasingly dependent on proper information technologies, including social media. However, "right" does not mean "accidental" but results from deliberate and thoughtful decisions of modern managers. Managers who – in addition to classic managerial competencies – have knowledge and skills in the field of, among others: implementation of IT-based changes, information technology management, building innovative e-business models, using external communities to create innovation, solve problems and acquire products, acquiring and developing modern employees, making a positive image and attaching consumers in a very competitive environment. And these are the managers we train at the Jagiellonian University!

Available programmes

• first-cycle programme: not available
• second-cycle programme:
  • study mode: full-time programme, part-time programme
  • language of instruction: Polish
  • profile: general academic
  • duration: 2 years (4 semesters)
  • title: Magister (equivalent of Master’s degree)
  • main discipline: Management and Quality Studies

Programme description

The programme is designed to provide students with knowledge and skills in the field of social media management, including implementation of IT-based changes, information technology management, building innovative e-business models, and using external communities to create innovation.

Information regarding Faculty

The Faculty of Management and Social Communication has the category A granted by the Ministry of Science and Higher Education and outstanding rating awarded by the Polish Accreditation Committee (PKA). The variety of study programmes conducted by the Faculty makes this unit one of the best interdisciplinary faculties of the Jagiellonian University.

Curriculum overview

In the programme curriculum, you may find information about the subjects you will attend while studying this programme. The programme indicates which subjects are scheduled for each semester of the studies, which are mandatory, which belong to the group of elective subjects (so-called optional subjects), which of them end with an exam, and which do not. Each subject in such a programme curriculum has its syllabus, which is a description of what students learn within the scope of that subject.

Student matters

• Live and learn in Kraków
• Dormitories
• Scholarships
• Academic calendar
• Exchange programmes
• Academic Sports Association
• JU Student Government
• Safe Student
• Student Centre for Support and Adaptation
• Accessibility Center

Student’s life

Time spent at the university is not all about education and class participation; it is also an excellent opportunity to develop hobbies and interests. Many research societies and student organizations operate at the Jagiellonian University, including faculty- and university-wide ones. These societies allow students to spend their free time actively, gain knowledge, develop their talents, participate in engaging, unconventional projects, go on research and team-building trips, participate in conferences, and meet fellow students outside the lecture halls. There are many student research groups at the Faculty of Management and Social Communication.

Admission to studies

Admission to study programmes at the Jagiellonian University is conducted electronically in the Online Application System. Detailed information about admission to this study programme, including information on the method of calculating the result, qualification criteria, fees, deadlines, and a list of required documents are available.

Graduates

Social Media in Management graduates will be ready to:

• take up work both in specialised positions, such as Community Manager, Social Media Manager, Content Strategist, Social Media Specialist, Social Media Analyst, Visual communication specialist, YouTube Specialist
• starting work in other management positions thanks to a block of general and universal organisational knowledge
• to run their own business in various areas

Further education possibilities

• Doctoral School, f.e. Doctoral School of Social Sciences
• Post diploma programmes
• Second-cycle programmes

Other programmes that may interest you

• Culture and Media Management (Faculty of Management and Social Communication) – programme in Polish
• Advertisement and Media Management (Faculty of Management and Social Communication) – programme in Polish
• Management in Tourism and in Sport (Faculty of Management and Social Communication) – programme in Polish

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