Program Overview
Program Overview
The BCom Marketing degree provides students with the skills and knowledge to understand what drives a business, both strategically and creatively. This degree equips students with a sound understanding of collecting, evaluating, and applying the fundamentals of consumer behavior and how to position a brand to ensure a successful business venture. Marketing can be applied across a broad range of industries and plays a crucial role in providing a link between the business and the customer.
Career Opportunities
Career opportunities for graduates of the BCom Marketing program include:
- Chief Marketing Officer
- Marketing Manager
- Digital Marketing Manager
- Social Media Manager
- Digital Content Manager
- Brand Manager
- Advertising and Promotions Manager
- Market Research Manager
- Public Relations Manager
- Sales Manager Our graduates are employed in various industries, including fast-moving consumer goods, the beverage industry, retail, banking, insurance, telecommunications, research, advertising, marketing, public relations, and management consulting.
Curriculum
The curriculum for the BCom Marketing program includes major combinations in:
- Management
- Information Systems
- Psychology
- Finance
- Economics
- Human Resource Management Majoring in Marketing comprises the following courses:
- Principles of Marketing
- Consumer Behaviour
- Retail Management
- Integrated Marketing Communication
- Service Innovation and Marketing
- Marketing Research
- Marketing Strategy
- Digital Marketing
Entry Requirements
The entry requirements for the BCom Marketing program are:
- APS: 38+
- English Home Language or First Additional Language: Level 5
- Mathematics: Level 5 Applicants with an APS of 35-37, as well as English Level 5 and Mathematics Level 5, will be wait-listed subject to place availability.
University Application Process
The university application process involves:
- Checking the admission requirements for the degree
- Submitting the application, required documentation, and application fee before the closing date
- Monitoring the progress of the application via the Self Service Portal Note that compliance with the minimum requirements does not guarantee a place at the university.
University Fees and Funding
The current average tuition fees for the first year of study can be found on the university's website. The Fees website also provides information about the payment of fees and closing dates for fees payments. The Financial Aid and Scholarships Office provides information on student funding and scholarships.
Program Details
- Faculty: Commerce, Law and Management
- School: Business Sciences
- Qualification: BCom
- Duration: 3 years
- Study Mode: Full-time
Closing Date
- Application Closing Date: 30 September 2025
- Residence Applications: 30 September 2025