MSc Digital Marketing

Tuition Fee

GBP 21,500

Per course

Start Date

2026-09-01

Medium of studying

On campus

Duration

1 years

Details

Program Details

Degree

Masters

Major

Digital Marketing | E-Commerce | Marketing

Area of study

Business and Administration | Information and Communication Technologies

Education type

On campus

Timing

Full time

Course Language

English

Tuition Fee

Average International Tuition Fee

GBP 21,500

Intakes

Program start date	Application deadline
2026-09-01	-

About Program

Program Overview

Digital Marketing MSc

The Digital Marketing MSc is a one-year, industry-recognised, accredited programme that focuses on developing a better understanding of the role digital marketing plays in contemporary marketing. Delivered in collaboration with leading marketing professionals, this CIM and IDM accredited Masters is relevant to those from any undergraduate background who want to develop their knowledge of innovative digital marketing strategies.

Course Overview

The course covers themes such as location-based marketing, user experience, customer journey mapping, and mobile marketing. During the programme, students will cover a range of practical digital marketing topics, including:

Search Engine Optimisation (SEO)
Pay-Per-Click (PPC) advertising
Content Marketing
Conversion Rate Optimisation (CRO)
Social Media Strategy
Paid Facebook Advertising
Google Analytics and Search Console
Google Tag Manager
Google Looker Studio

Why Choose Northumbria to Study Digital Marketing MSc?

Newcastle Business School is accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB). The course is designed to provide students with an understanding of the academic skills required to produce a Masters Dissertation and to develop and hone their teamworking, management, and leadership skills.

Course Information

Level of Study: Postgraduate
Mode of Study: 1 year Full Time
School: Newcastle Business School
Location: City Campus, Northumbria University
City: Newcastle
Start: September 2026
Fees: Fee Information
Modules: Module Information

Funding and Scholarships

Discover the funding options available, including:

International Postgraduate Scholarships
The Postgraduate Loan
Alumni Discount

Entry Requirements

Standard Entry: A minimum of a 2:2 honours degree or equivalent, or substantial experience of working in a business organisation.
International qualifications: If you have studied a non-UK qualification, you can see how your qualifications compare to the standard entry criteria.
English Language requirements: International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component.

Fees and Funding

Full UK Fee: £12,660
Full International Fee: £21,500
Additional Costs: Various advised books for purchase throughout the duration of the course, and the cost is approximately £250.

Modules Overview

The programme includes the following modules:

Marketing Metrics and Analysis (Core, 20 Credits)
Research Methods and Analytics for Business Practice (Core, 20 Credits)
Academic Language Skills for Postgraduate Business Students (Core – for International and EU students only, 0 Credits)
Strategic Marketing in the Digital Era (Core, 20 Credits)
The Digital Customer Journey: Data, Profiling and CRM (Core, 20 Credits)
Digital Campaign Management and Media (Core, 20 Credits)
Developing Leadership Capability for Professional Practice (Core, 20 Credits)
NBS Masters Consultancy Project (Optional, 60 Credits)
The Newcastle Business School Masters Dissertation (Optional, 60 Credits)
Masters' Management Enquiry (Optional, 60 Credits)

Research

The academic staff involved in this programme have developed a growing reputation for their research work in the digital marketing arena, contributing to leading journals and delivering digital marketing training programmes for major organisations. Key staff include Richard Gay, an experienced academic with a leading textbook in the digital marketing field, and Kirk Dodds, a former marketing practitioner who is currently researching into mobile marketing at doctorate level.

Career Prospects

This postgraduate course offers an excellent foundation for a future career in marketing or digital marketing management. The specialist knowledge of the digital marketing arena will set students apart from their peers and give them a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field.

Accessibility and Student Inclusion

Northumbria University is committed to developing an inclusive, diverse, and accessible campus and wider University community. The University works in partnership with AccessAble to provide Detailed Access Guides to buildings and facilities across its campuses.

About Northumbria

Northumbria University is the Modern University of the Year 2025. The University has a global reputation for academic quality and is a research-rich, business-focused, professional university.

Contact

For more information, please contact the University's Applicant Services team.

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