Program Overview

Introduction to the BA Digital Media and Communications Program

The University of Birmingham Dubai offers a BA Digital Media and Communications program, designed to equip students with the knowledge and skills necessary to succeed in the creative sectors. This program is a full-time, 3-year course that features lectures, seminars, and workshops, providing students with the essential skills needed to boost their employability and achieve their professional goals.

Program Overview

The BA Digital Media and Communications program is accredited by the United Arab Emirates Ministry of Higher Education and Scientific Research. The program is designed to provide students with a comprehensive understanding of digital media and communications, including the use of media and digital technologies in different cultures and contexts. Students will develop their professional practice alongside academic study, graduating with skills in research, professional communication, media, and content creation.

Course Structure

The program is structured into three years, with each year featuring a range of modules designed to provide students with a deep understanding of digital media and communications. The modules are designed to be innovative and creatively challenging, helping students develop professional and practical-based skills.

Course Highlights

The program offers a range of exciting modules, including:

• Media History and Technologies
• Professional Communication
• Researching Digital Cultures
• Researching Everyday Communication
• Theories of Communication
• Thinking, reading, and writing at University

These modules are designed to provide students with a comprehensive understanding of digital media and communications, as well as the skills and knowledge necessary to succeed in the creative sectors.

Career Opportunities

The program is designed to prepare students for a range of career opportunities in the creative sectors, including media, journalism, marketing, and more. Students will develop the capacity to think critically, argue, defend, and advocate for their positions, and respond creatively to real-world tasks.

Entry Requirements

To secure a place on the program, students must meet the general entry requirements and specific criteria for the course. The typical offer is AAB at A-Level, with students also required to meet English language requirements.

English Language Requirements

Students must demonstrate a good level of written and spoken English, with IELTS, TOEFL, or PTE qualifications accepted.

Fees and Scholarships

The University tuition fee covers the cost of tuition, examination, and graduation. The fee for the program is AED 119,700 per year for full-time students starting in September 2026. Scholarships are also available for students with the potential to thrive on the program.

Scholarships

Birmingham attracts the best and brightest students from across the globe, and for students with the potential to thrive, there are a number of scholarships available at the Dubai campus.

Application Process

To apply for the program, students must submit their application and supporting documents online.

Student Experience

At Birmingham, the university experience is about more than just studying. Students have the opportunity to discover new experiences, develop different skills, and make friends for life at the Dubai campus. The campus offers a range of activities and support services, including accommodation, student support, and campus life.

Accommodation

The University of Birmingham Dubai offers a range of accommodation options for students, allowing them to enjoy their independence in safe, welcoming, and sociable surroundings.

Living in Dubai

Dubai is a world-class destination, offering endless attractions, entertainment, and lifestyle opportunities. Students can enrich their lives with the city's many amenities and activities.

Campus Life

The Dubai campus is a state-of-the-art facility, providing a home for up to 3,000 students to learn, relax, and socialize. The campus offers a range of modern spaces and state-of-the-art facilities, including a virtual tour for prospective students.

Student Support

The University of Birmingham Dubai is committed to providing the best possible support to all students, both before they start and throughout their time on campus. The university offers a range of student services, including careers support, academic support, and more.

Careers Network

The Careers Network Dubai provides information, advice, and guidance to help students plan and achieve their ambitions. The service offers one-to-one careers advice, including guidance on job applications, writing CVs, and improving interview technique. Students can also meet employers face-to-face at on-campus recruitment fairs and employer presentations.