Program Overview

Program Overview

The University of Birmingham Dubai offers a comprehensive program in Business Management with Marketing with Industrial Placement and Integrated Foundation Year (Dubai) BSc. This program is designed to promote the marketing experts of tomorrow, developed with industry giants like Beiersdorf, Big Cat, Cogent Elliott, UBAglu, and Unilever.

Accreditation

The program is accredited by the United Arab Emirates Ministry of Higher Education and Scientific Research and the Chartered Institute of Marketing (CIM).

Course Structure

The 4-year program sets the foundation by introducing key themes, then builds your degree focused on your interests and career aspirations. The program includes:

• Foundation year
• Year 1
• Year 2
• Year 3

Foundation Year

The foundation year provides a supportive university environment, ensuring you're ready to begin your undergraduate studies. When completed with at least 100 credits, you're guaranteed progression to the BSc Business Management with Marketing with Placement. The foundation year covers:

• Academic skills
• Quantitative methods for business and economics
• More

Course Highlights

The program's close links with industry ensure maximum course relevance and give you the added benefit of being able to learn from current marketing practitioners. The program boosts your employability with tailored modules designed to give you skills needed in today's competitive job market.

Course Delivery

The program offers a comprehensive learning approach with:

• Lectures
• Collaborative projects
• Personalized support in small group sessions

Module Information

The modules listed for this program are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods.

Foundation Year Modules

The following modules must be taken:

• Business and the Market
• Introduction to Business and Management
• Introduction to Global Environmental Issues Optional modules include:
• Academic English and Study Skills
• Advanced Academic English and Study Skills
• Advanced Academic Skills (SSBL)

Entry Requirements

To secure your place at the University of Birmingham Dubai, you must meet both the general entry requirements and the specific criteria for your chosen course. The typical offer is BBC-BCC.

English Language Requirements

You must demonstrate a good level of written and spoken English with IELTS/TOEFL/PTE or alternative qualifications.

Fees and Scholarships

The University tuition fee covers the cost of your tuition, examination, and graduation. The fees for the program are:

• AED 115,652 per year (full-time) for January 2026 entry
• AED 123,506 per year (full-time) for September 2026/January 2027 entry The University of Birmingham Dubai offers scholarships to students with the potential to thrive.

Application Process

To apply for an undergraduate program, you will need to submit your application and supporting documents online.

Career Opportunities

As a Business Management with Marketing with Placement and Foundation Year graduate, you will receive the critical, analytical, and communication skills that are highly sought after by top employers. The University's dedicated on-campus career support will guide you in developing a winning career strategy.

Student Experience

At Birmingham, your university experience isn’t just about studying. You will have the opportunity to discover new experiences, develop different skills, and make friends for life at the Dubai campus. The campus offers state-of-the-art facilities, accommodation options, and a diverse community.