Program Overview

Program Overview

The Business Management with Marketing and Industrial Placement (Dubai) BSc program is designed to promote the marketing experts of tomorrow. Developed with industry giants like Beiersdorf, Big Cat, Cogent Elliott, UBAglu, and Unilever, this program provides students with a competitive advantage in the ever-evolving marketing landscape.

Course Structure

The 3-year program sets the foundation by introducing key themes, then builds on the student's degree, focusing on their interests and career aspirations. The program includes two work placements in the summer vacation at the end of year one and end of year two.

First Year

The first year introduces the study of business and focuses on principles of marketing. Students cover themes of management, marketing, entrepreneurship, economics, finance, law, purchasing, accounting, analytical techniques, and IT for business.

Accreditation

The program is accredited by the United Arab Emirates Ministry of Higher Education and Scientific Research and the Chartered Institute of Marketing.

Course Highlights

The program's close links with industry ensure maximum course relevance, giving students the added benefit of learning from current marketing practitioners. The program boosts employability with tailored modules designed to give students the skills needed in today's competitive job market.

Course Delivery

The program features a comprehensive learning approach with lectures, collaborative projects, and personalized support in small group sessions. Structured learning includes 30 hours of weekly contact time, supplemented by self-guided study tailored to the degree and specific module requirements.

Assessment

Student progress is assessed through coursework and exams. Coursework takes various forms, including reports, essays, group presentations, class essays, and computer assignments. Students must achieve satisfactory results to proceed to the next year. The final degree is based on marks gained in the second and third years and credits built up throughout the program.

Entry Requirements

To secure a place at the University of Birmingham Dubai, students must meet both the general entry requirements and the specific criteria for their chosen course. The typical offer is AAB-BBB, with GCSE Mathematics at grade 5/B and English at grade 6/B required.

English Language Requirements

Students must demonstrate a good level of written and spoken English, which can be shown through IELTS/TOEFL/PTE or alternative qualifications.

Fees and Scholarships

The University tuition fee covers the cost of tuition, examination, and graduation. The fee for the 2026-2027 academic year is AED 134,922 per year for full-time students. Scholarships are available for students with the potential to thrive at the University of Birmingham Dubai.

Career Opportunities

The program aims to make sure that success in studies leads to a fulfilling career. The Careers Network information, advice, and guidance service offers support to help students identify their options, develop their skills, and gain access to opportunities that propel them towards their career goal.

Student Experience

At Birmingham, the university experience isn't just about studying. Students have the opportunity to discover new experiences, develop different skills, and make friends for life at the Dubai campus. The state-of-the-art campus provides a home for up to 3,000 students to learn, relax, and socialize.

Accommodation

Student accommodation partners allow students to enjoy their independence in safe, welcoming, and sociable surroundings.

Living in Dubai

Dubai offers endless attractions, entertainment, and lifestyle opportunities. Students can enrich their lives with the city's many experiences.

Campus Life

The state-of-the-art Dubai campus is where the diverse community comes together, providing a home for students to learn, relax, and socialize.

Student Support

The University is committed to providing the best possible support to all students, both before they start and throughout their time on campus, so that they can get the most out of their university experience.