Program Overview

Program Overview

The University of Birmingham Dubai offers a comprehensive program in Business Management with Marketing and Integrated Foundation Year. This 4-year program is designed to provide students with a solid foundation in business and marketing, preparing them for a successful career in the industry.

Program Structure

The program consists of a foundation year, followed by three years of undergraduate study. The foundation year provides students with a supportive university environment, ensuring they are ready to begin their undergraduate studies. The subsequent years focus on developing students' intellectual, analytical, and perceptual skills, with a breadth of knowledge and hands-on experience in marketing.

Course Highlights

The program boasts close links with industry, ensuring maximum course relevance and providing students with the added benefit of learning from current marketing practitioners. The program is accredited by the United Arab Emirates Ministry of Education and has a strong reputation, with Birmingham Business School consistently found in international ranking tables and accredited by leading bodies, AMBA, EQUIS, and AACSB.

Course Delivery

The program is delivered through a comprehensive learning approach, including lectures, collaborative projects, and personalized support in small group sessions. Students will learn by attending lectures, small group classes, and working in groups to make presentations. The program also includes 30 hours of weekly contact time, with the remainder being self-guided study based on content and requirement of specific modules.

Assessment and Progression

Student progress is assessed through coursework and exams, with coursework taking a variety of forms, including reports, essays, group presentations, class essays, and computer assignments. Students must achieve satisfactory results to proceed to the next year, and their final degree is based on marks gained in the third and fourth years and credits built up throughout the whole program.

Career Opportunities

As a Business Management with Marketing graduate, students will receive critical, analytical, and communication skills highly sought after by top employers. The program provides dedicated on-campus career support, guiding students in developing a winning career strategy and setting them apart in the competitive job market.

Module Information

The modules listed for this program are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. The program includes a range of modules, including:

• Foundation Year
• Year 1
• Year 2
• Year 3

Foundation Year

The foundation year includes modules such as:

• Business and the Market
• Introduction to Business and Management
• Introduction to Global Environmental Issues
• Optional modules:
  • Academic English and Study Skills
  • Advanced Academic English and Study Skills
  • Advanced Academic Skills (SSBL)

Entry Requirements

To secure a place at the University of Birmingham Dubai, students must meet both the general entry requirements and the specific criteria for their chosen course. The foundation pathways are suitable for students who have completed their high school education to a high standard and normally require a foundation year before being eligible for first-year undergraduate entry to UK universities.

English Language Requirements

Students must demonstrate a good level of written and spoken English, which can be demonstrated through IELTS/TOEFL/PTE or alternative qualifications.

Fees and Scholarships

The University tuition fee covers the cost of tuition, examination, and graduation. The fees for the program are:

• AED 115,652 per year (full-time) for January 2026 entry
• AED 123,506 per year (full-time) for September 2026/January 2027 entry The program also offers scholarships to students with the potential to thrive at the University of Birmingham Dubai.

Application Process

To apply for an undergraduate program, students will need to submit their application and supporting documents online. The University provides a range of support and guidance to help students through the application process.

Student Experience

The University of Birmingham Dubai provides a range of opportunities for students to discover new experiences, develop different skills, and make friends for life. The state-of-the-art Dubai campus offers a friendly community, iconic buildings, and stunning parkland, making students feel at home in the UAE's second city. The University also provides a range of student support services, including accommodation, career support, and student services.