Program Overview

Introduction to the BSc Business Management with Marketing Programme

The BSc Business Management with Marketing programme at the University of Birmingham is designed to equip students with the skills and knowledge necessary to succeed in today's competitive business landscape. Developed with insights from leading firms like Unilever and Big Cat, this programme provides students with a comprehensive understanding of marketing principles and practices.

Programme Overview

The programme is a three-year undergraduate degree that covers a wide range of topics, including marketing, management, entrepreneurship, economics, finance, law, and accounting. Students will learn through a combination of lectures, small-group classes, teamwork, and presentations, building skills and confidence highly valued by employers.

Why Study Business Management with Marketing?

The University of Birmingham is ranked #1 as the most targeted university by top graduate employers, and the Business Management with Marketing programme is accredited by the Chartered Institute of Marketing (CIM). The programme is designed to provide students with in-depth marketing knowledge and the skills to tackle strategic challenges in a dynamic business environment.

Programme Structure

The programme consists of three years of study, with a compulsory foundation year in the first year, and optional modules in the second and third years. The foundation year provides a comprehensive introduction to key business areas, with a focus on Principles of Marketing. In the second and third years, students can shape their degree based on their interests and career goals, with a choice of optional modules.

Entry Requirements

To secure a place on the programme, students must meet the general entry requirements of the University of Birmingham, as well as the specific requirements for the programme. These include:

• AAB at A-level
• GCSE: English 6/B, Maths 5/B
• IB: 6,6,5 32 points overall
• BTEC: DDD in Business, Applied Science, or Enterprise and Entrepreneurship

English Language Requirements

International students must demonstrate a suitable level of English proficiency, usually through the form of an IELTS or equivalent qualification.

Fees and Scholarships

The University tuition fee covers the cost of tuition, examination, and graduation, and includes membership of the Guild of Students. The fee for domestic (UK) students for 2026/27 is £9,535 per year. Scholarships, grants, and bursaries are available to support students with their studies.

Application Process

Applications for the programme are made online through UCAS. The application deadline for September 2026 entry is 14 January 2026.

Careers and Employability

The programme is designed to provide students with the skills and knowledge necessary to succeed in a wide range of careers, including marketing, consulting, and management. The University's careers service provides dedicated guidance and support to help students achieve their career aspirations.

Student Experience

The University of Birmingham offers a wide range of accommodation options, as well as a vibrant campus life with plenty of opportunities to get involved in activities and events outside of studies. The University is committed to providing the best possible support to its students, both before they start and throughout their time on campus.