Program Overview

Program Overview

The University of Birmingham Dubai offers a Bachelor of Science in Marketing, a program designed to equip students with vital skills in marketing products and services effectively. This program blends marketing theory, practical application, and industry accreditation to ensure graduates are career-ready and industry-recognized.

Program Structure

The BSc Marketing degree is structured over three years, with each year introducing students to different aspects of marketing, from foundational theories and practices to advanced marketing knowledge. The program includes modules such as "Marketing in Action," which involves working on a real client consultancy project, and built-in accreditation modules and certification opportunities with the Chartered Institute of Marketing.

Year 1

The first year introduces the foundations of marketing, communication, consumption, and culture. Students explore contemporary theories and practices while developing academic and employability skills. This year is designed to build confidence and self-awareness, preparing students to think critically about the role of marketing within organizations and society.

Course Highlights

• Marketing in Action module - work on a real client consultancy project
• Built-in accreditation modules and certification opportunities with the Chartered Institute of Marketing
• Research-led teaching linked to real-world business practice
• Birmingham Business School is consistently found in international ranking tables, joining the top 1% of business schools with prestigious triple-crown accreditation from AACSB, AMBA, and EQUIS.

Course Delivery

The course combines lectures, seminars, workshops, and assessments, providing students with hands-on marketing skills backed by essential theory from business, economics, and media.

• Lectures to build foundational and advanced marketing knowledge
• Interactive seminars for discussion, debate, and critical reflection
• Workshops and projects simulating real-world marketing scenarios

Module Information

The modules listed for this program are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. Any optional module information listed for this program is intended to be indicative, and the availability of optional modules may vary from year to year.

Year 1 Modules

| Module Title | Code | Credits
---|---|---
Accounting, Accountability and Financial Decision-making | | 20
Consumption, Markets and Culture | | 20
Discover Marketing | | 20
Introduction to Marketing and Communications | | 20
Organisations, Management and Entrepreneurship | | 20
Quantitative Skills for Business | | 20

Entry Requirements

To secure a place at the University of Birmingham Dubai, students must meet both the general entry requirements and the specific criteria for their chosen course. The application will be carefully reviewed by the course’s Admissions Tutor.

• Typical offer: AAB-BBB
• UK: 3 A Levels. Typical offer AAB-BBB. GCSE Mathematics at grade 5/B and English at grade 6/B required. General Studies not accepted as one of three A2s, but a good performance may be taken into account if you fail to meet the conditions of the offer and have General Studies as a fourth A2.
• International Baccalaureate Diploma: 6,6,5 at Higher Level with a minimum of 32 points overall and SL/HL Mathematics at 5.

English Language Requirements

Students must demonstrate a good level of written and spoken English. This can be demonstrated with IELTS/TOEFL/PTE or alternative qualifications.

Fees and Scholarships

• The University tuition fee covers the cost of tuition, examination, and graduation.
• Fees for September 2026: AED 134,922 per year (full-time)
• Scholarships are available for students with the potential to thrive at the University of Birmingham Dubai.

Career Opportunities

The University of Birmingham Dubai offers careers services to help students plan and achieve their ambitions. The Careers Network Dubai provides information, advice, and guidance to support students in identifying their options, developing their skills, and gaining access to opportunities that propel them towards their career goals.

Student Experience

At the University of Birmingham Dubai, students have the opportunity to discover new experiences, develop different skills, and make friends for life. The state-of-the-art Dubai campus offers a friendly community, exciting activities, and all the support and advice students need. Accommodation options are available through student accommodation partners, allowing students to enjoy their independence in safe, welcoming, and sociable surroundings. The campus is located in Dubai, a city that offers endless attractions, entertainment, and lifestyle opportunities. Students can explore the campus through a virtual tour and learn more about living in Dubai and the student services available.