Program Overview

Program Overview

The Digital Media and Communications (Dubai) MA program is designed to develop the skills necessary to succeed in the dynamic world of digital media. This program will prepare students to engage critically with various theories, methods, and media practices, paving the way for their next career step or further academic research in the fields of digital media and communication.

Course Structure

The course runs over 12 months full-time, with the option to study part-time. The program is divided into three terms: Autumn, Spring, and Summer.

Autumn Term

• September - December (11 weeks)
• Full-time students normally take three modules per term in the first two terms.
• There are two hours of seminar time per module per week, with an emphasis on guided independent learning.
• One-third of the degree is dedicated to a dissertation, which students begin planning and submit a proposal for during the first term.

Course Highlights

• Gain knowledge and skills necessary to succeed in the digital media industry.
• Discover the latest trends in digital communications, including social media, mobile technology, and AI.
• Explore how these trends relate to existing concepts and theories in the social sciences, media studies, and the humanities.
• Develop communication and research skills to enter the world of business and media.
• Deepen understanding of content creation and data analysis.
• Learn from industry experts with close working relationships with media, data practitioners, and the creative industries.
• Network with like-minded students and industry professionals at networking events and employer talks.
• Gain a versatile skillset ready for further study or professional roles.

Course Delivery

• Taught modules, each representing a total of 200 hours of study time, including preparatory reading, homework, and assignment preparation.
• Seminars, with modules mainly taught by small group teaching.
• Dissertation, undertaking a 12,000-word dissertation in an area of interest.

Module Information

The following modules must be taken:

• Business Discourse and Communication (20 credits)
• Data Skills (20 credits)
• Global Communications (20 credits)
• Language and New Media (20 credits)
• Media, Culture and Identity (20 credits)
• Research Methods in the Digital World (20 credits)
• Dissertation (60 credits)

Entry Requirements

• 2:1 Honours Degree, or equivalent, in a relevant subject.
• English language requirements must be met, with options to demonstrate proficiency through IELTS, TOEFL, PTE, or alternative qualifications.

Fees and Scholarships

• Annual tuition fee: AED 128,300 (full-time), AED 64,150 (part-time).
• Scholarships are available for students with the potential to thrive at the University of Birmingham Dubai.

Career Opportunities

• The program prepares students for a range of roles in the digital, creative, and media industries.
• Potential career paths include:
  • Social media manager
  • Content creator
  • Digital marketing specialist
  • Public relations specialist
  • Digital strategist
  • Social media analyst
  • Content marketing manager
  • E-commerce manager
• The University has connections and partnerships with regional, national, and international organizations, providing opportunities to connect with those organizations throughout the program.

Student Experience

• The University of Birmingham Dubai offers a state-of-the-art campus with modern spaces and facilities.
• Students can enjoy a range of activities and support services, including accommodation options, campus life, and student support.
• The city of Dubai provides endless attractions, entertainment, and lifestyle opportunities, making it an exciting place to live and study.