Program Overview

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Introduction to the MSc Business Analytics Programme

The MSc Business Analytics programme at the University of Birmingham is designed to equip students with the skills and knowledge required to succeed in the field of business analytics. This programme allows students to gain an understanding of the theory and practice behind business analytics, giving them the essential skills that employers are looking for.

Course Overview

The programme is suited to those from a variety of backgrounds who are interested in conducting detailed data analysis and translating these insights to resolve practical business issues for a variety of different organisations, from start-ups to global companies. Through the Business Analytics Capstone Project, students will have the opportunity to gain relevant work experience by analysing a set of data and delivering their findings.

Course Highlights

• The programme includes a wide variety of learning and teaching methods, such as taught modules, assessments, and a capstone project.
• Students will have the opportunity to tailor the programme towards their interests with the Business Analytics micro-courses.
• The programme will develop the ability to analyse data sets and communicate these insights, a skill that is highly in demand by companies across the globe.
• Birmingham has the largest city economy outside of London, with key links to global companies, giving students the opportunity to network with a variety of different organisations.

Triple-Crown Accreditation

Birmingham Business School is one of a small number of schools worldwide to hold triple-crown accreditation from the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA), and the European Quality Improvement System (EQUIS).

Course Delivery

The MSc Business Analytics degree includes a wide variety of learning and teaching methods, such as:

• Taught modules, including lectures, seminars, tutorials, project and case analysis.
• Assessments, including essays and reports, along with group assessments, plus presentations and case analysis.
• A capstone project, where students will work in a team to develop a working solution to a live analytics problem.

Module Information

The course comprises 180 credits, taught through a series of 20 credit modules and a 60 credit capstone project. The modules listed below are an indication only and may be subject to change:

• Analytics Micro Courses (20 credits, Full Term)
• Business Analytics Capstone Project (60 credits, Full Term)
• Business Analytics and the Digital Organisation (20 credits, Semester 1)
• Data Analytics and Predictive Modelling (20 credits, Semester 1)
• Applied Analytics for Operations, Supply Chain and Logistics (20 credits, Semester 2)
• Data Management Strategies and Technologies (20 credits, Semester 2)
• Marketing Analytics and Behavioural Science (20 credits, Semester 2)

Teaching Staff

The programme director is Robert Fleming, who has been the Programme Director for the undergraduate degree in Accounting & Finance at Birmingham Business School since September 2015.

Entry Requirements

To gain a place at Birmingham, students will need to meet the general entry requirements, as well as those specific to the course. The application will be reviewed by the course’s Admissions Tutor, who will decide whether the application should receive an offer. The entry requirements include:

• A 2:1 Honours degree or postgraduate diploma from a UK university or overseas equivalent in any discipline containing a module with a quantitative element.
• English language requirements: IELTS 6.5 with no less than 6.0 in any band.

Fees and Scholarships

The tuition fee for the programme is £18,900 for full-time students. The university offers a range of scholarships, including the Birmingham Business School Masters Scholarships and the Birmingham Masters Scholarships.

Application Process

To apply for the programme, students will need to submit their application and supporting documents online. The application deadline for UK and non-visa requiring applicants is 28 August 2026.

Career Opportunities

The programme will allow students to tackle real-world challenges, using data analysis to evaluate the success of previous business projects as well as forecast future decisions. This skillset is highly in demand by businesses that are looking for ways to become more efficient and increase growth.

Related Courses

The university offers a range of related courses, including:

• Financial Technology MSc
• Money, Banking and Finance MSc
• Investments MSc

Student Experience

At Birmingham, students will have the opportunity to discover new experiences, develop different skills, and make friends for life. The university offers a range of accommodation options, exciting activities to get involved in outside of studies, as well as all the support and advice needed. The campus is green and spacious, with a range of historic and modern spaces and state-of-the-art facilities.