Program Overview

Program Overview

The MSc Strategic Marketing and Consulting degree is designed for professionals with some marketing experience, aiming to advance into senior marketing and consultancy roles. This specialist degree immerses students in organisational challenges, working with a range of clients via intensive consultancy and practice-led learning from industry.

Course Details

• Duration: 1 year full-time
• Award: Master of Science
• Start Date: September 2026
• Campus: Birmingham (Edgbaston)
• Delivery Format: In person
• Entry Requirements:
  • 2:1 Honours degree or postgraduate diploma from a UK university (or overseas equivalent) in Marketing or a related discipline
  • English language requirements: IELTS 6.5 with no less than 6.0 in any band
• Fees: £17,460 (full-time)

Course Structure

The course comprises 180 credits, taught through a series of 20 credit modules and a 60 credit Individual Project. Students will study six core modules:

• Contemporary Global Marketing and Responsibility Issues
• Problem Solving and Strategic Marketing as Practice
• Strategic Marketing and Management
• Analytical Marketing Insights
• Consultancy Skills and Practice
• Digital and Innovative Marketing

Teaching and Assessment

• Taught modules include lectures, workshops, seminars, and blended learning support
• Assessments include group and individual projects, group presentations, individual assignments, and class tests
• Individual Project: students will have the opportunity to work with industry partners using real data to address a problem or opportunity facing a real company or undertake a standard academic dissertation

Career Opportunities

The course is designed to enhance career paths in a variety of areas, including senior marketing or consulting roles and future CMOs. These roles could be in the public, private, or charity sectors, where there is a high demand for graduates who can conduct research, analyse information, and then formulate and evaluate programmes of activity.

Accreditation

Birmingham Business School is one of a small number of schools worldwide to hold triple-crown accreditation from the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA), and the European Quality Improvement System (EQUIS).

Scholarships

• Postgraduate Masters loan
• Birmingham Business School Masters Scholarships
• Birmingham Masters scholarships

Application Process

• Application deadline for UK and non-visa requiring applicants: 28 August 2026
• Applications will close as soon as the programme is full; early applications are encouraged

Student Experience

• Accommodation: a range of options in the UK’s second city
• Living in Birmingham: a melting pot for shopping, food and drink, nightlife, sport, culture, and industry
• Student support: committed to providing the best possible support to all students
• Campus life: a green and spacious campus with historic and modern spaces and state-of-the-art facilities

Student Stories

• Audrey Berling, MSc Strategic Marketing and Consulting student
• Huishan Nian, MSc Strategic Marketing and Consulting graduate

Related Courses

• Marketing MSc
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