Program Overview

Introduction to the MSc in Sport Business, Management, and Leadership

The University of Birmingham offers a Master of Science degree in Sport Business, Management, and Leadership. This program is designed to equip students with essential leadership skills and business acumen to become invaluable assets to their organizations and the sports industry.

Course Overview

The MSc in Sport Business, Management, and Leadership is a 12-month full-time program, with the option to undertake it on a part-time basis. The course structure typically involves completing compulsory modules in the first term and choosing from a range of optional modules in the second term. For part-time students, a study plan is devised in the first weeks to tailor their studies to their non-academic commitments.

Course Highlights

• The course has a strong emphasis on professional practice, equipping students with practical skills and industry insights needed to thrive in the competitive world of sport business.
• The program is a unique collaboration between Birmingham Business School and the School of Sport, Exercise, and Rehabilitation Sciences, offering unparalleled expertise, cutting-edge research, and a dynamic learning environment.
• The University of Birmingham is one of the only Russell Group universities offering a postgraduate degree in Sport Business, providing access to a prestigious academic environment with a focus on real-world application.
• Students study in the UK's largest Sport Sciences facility, where cutting-edge resources and a vibrant research community support their academic and professional development.
• The University is ranked 8th in the world and 2nd in the UK for sports-related subjects, according to the QS World University Rankings 2025.

Course Delivery

The MSc Sport Business, Management, and Leadership emphasizes reflective practice, critical thinking, and real-world problem-solving through placements, consultancy, and expert masterclasses. The delivery methods include lectures, seminars, and workshops.

Module Information

The following modules are an indication of what students can expect, though they may be subject to change:

• Dissertation (Sports Business, Management, and Leadership) | 60 credits
• Innovation and Entrepreneurship in Sport | 30 credits
• Leadership Development in Sport | 30 credits
• Responsibility and Sustainability in Sport | 20 credits
• Sport Marketing & Brand Management | 20 credits
• Sport Operation and Management | 20 credits

Teaching Staff

The program is taught by a team of experienced academics, including:

• Dr. Jamie Pringle, Associate Professor in Exercise Physiology and Leadership Development in Sport
• Dr. Barry Drust, Director of Graduate School of Sport & Professional Practice
• Dr. Shushu Chen, Associate Professor in Sport Policy and Management
• Dr. Tom Brownlee, Assistant Professor in Applied Sport Sciences

Entry Requirements

To gain a place at the University of Birmingham, students must meet the general entry requirements, as well as those specific to the course. A 2:1 honors degree (or equivalent) in sport, business, or related disciplines is required. Candidates with applied sport business experience are encouraged to apply, even if they do not meet the stated academic requirements. A knowledge base of research methods acquired through undergraduate training is desirable.

English Language Requirements

International students must demonstrate a suitable level of English proficiency, usually through the form of an IELTS or equivalent qualification. The required scores are:

• IELTS: 6.5 with no less than 6.0 in any band
• TOEFL: 88 overall with no less than 21 in Reading, 20 Listening, 22 Speaking, and 21 in Writing
• Pearson Test of English (PTE): Academic 67 with no less than 64 in all four skills
• Cambridge English: C1 Advanced - minimum overall score of 176, with no less than 169 in any component
• LanguageCert ESOL SELT (UKVI): B2 'Communicator' with no less than 33 in each skill

Fees and Scholarships

• The tuition fee for the 2026 entry is £11,250 for full-time students and £5,625 for part-time students.
• The University offers a range of scholarships, including the Birmingham Masters Scholarships, which award £3,000 to more than 300 students each year.
• Postgraduate Masters loans are available to help with the cost of studies.

Application Process

The application deadline for UK and non-visa requiring applicants is August 28, 2026. Early applications are encouraged, as the program may close once it is full.

Career Opportunities

Earning an MSc from the University of Birmingham opens diverse career opportunities in the sports business sector, including service delivery, industry roles, non-profit sectors, event management, player-agent roles, sports administration, research, and PhD programs. The Careers Network offers a range of events and support services to help students gain an advantage in the job market or advance in their field.

Related Courses

• High Performance Sport MSc
• Exercise and Sport Sciences MRes

Student Experience

The University of Birmingham provides a range of support services and facilities to enhance the student experience, including accommodation, student support, and campus life. The University is committed to providing the best possible support to all students, ensuring they get the most out of their university experience.