Communication — Strategic Communication
| Program start date | Application deadline |
| 2026-08-01 | - |
| 2027-01-01 | - |
| 2027-06-01 | - |
| 2027-08-01 | - |
| 2028-01-01 | - |
| 2028-06-01 | - |
| 2028-08-01 | - |
| 2029-01-01 | - |
| 2029-06-01 | - |
| 2029-08-01 | - |
| 2030-01-01 | - |
| 2030-06-01 | - |
| 2030-08-01 | - |
| 2031-01-01 | - |
| 2031-06-01 | - |
| 2031-08-01 | - |
| 2032-01-01 | - |
Program Overview
Program Overview
The Communication — Strategic Communication program at the University of Missouri-Kansas City (UMKC) is designed to equip students with the skills to provide purposeful communication for advertising and public relations campaigns. Through market research, data analysis, and communication planning, students learn to compose and deliver messages suitable for diverse audiences.
Program Details
- Program Type: Major
- Academic Unit: School of Humanities and Social Sciences
- Degree Type: Bachelor of Arts
- Standard credit hours: 120
- Delivery Mode: In-person, Hybrid, Online
- Typical Program Length: 4 years
- Typical Course Load: 4-5 per semester
- Estimated Program Cost: $49,344
Career Opportunities
Strategic communications majors are prepared for careers in public relations, media, and corporate communications. According to the U.S. Bureau of Labor Statistics, employment in media and communication occupations is projected to grow about as fast as the average for all occupations through 2033. Roles such as public relations specialists and managers are expected to see growth, reflecting the increasing importance of effective communication strategies in various sectors.
Potential Careers
- Advertising, promotions, and marketing manager
- Search marketing strategist
- Marketing specialist
- Median salary/year: $119,857
Coursework
The program includes courses such as:
- Strategic Communication Research: Examines research methods and stages in advertising and public relations.
- Interactive and Social Media Advertising: Places special emphasis on the evaluation of social media and search engine advertising.
- Journalism and Visual Storytelling in the Age of Data: Students learn to analyze and critique data visualization, process and manipulate data sets, and apply journalistic methods of reporting data and storytelling.
Related Programs and Pathways
- Communication (Minor)
- Communication — Professional Communication (Major)
- Communication — Digital Journalism and Media (Major)
Application Process
- Gather your materials:
- Official transcripts
- Names and locations of previous college(s) or high school(s) and dates you attended
- Citizenship, residency, and visa information (if applicable)
- ACT/SAT test scores (optional)
- Complete the online application:
- No application fee for domestic undergraduate students — $75 for international students
- Check admissions requirements:
- Some programs have specific admission requirements.
Application Dates
- To Start Classes in Fall: Apply by June 15, Classes begin in August
- To Start Classes in Spring: Apply by Nov. 15, Classes begin in January
Tuition and Financial Aid
- Estimated Tuition Per Semester:
- Resident Rate: $6,168
- Heartland Rate: $9,063
- Nonresident Rate: $16,090
- All rates or costs are for illustrative purposes only. Estimated cost is calculated by multiplying the appropriate 2025/2026 UMKC academic year resident rate by standard credit hours. Fees are NOT included in the calculation.
- Financial Aid Opportunities:
- Automatic and competitive scholarships
- Grants
- Other financial aid opportunities
- Financial guidance from expert advisors
- Average need-based scholarship or grant awarded to first-year students: $12,617
- Undergrads who received a scholarship or grant: 80%
I hope this meets your requirements. Let me know if you need further assistance!