Program Overview

University of Fribourg Program Details

Introduction to the Business Communication Program

The University of Fribourg offers a unique bachelor's level minor study program in Business Communication, combining theory and practice in the fields of information and communication. The objective of this program is to help students master the different communication skills needed in a variety of constantly changing environments and contexts.

Profile of the Study Program

The development of information and communication technologies has profoundly changed the way organizations communicate. To design a communication strategy, implement a communication plan, or pursue a public relations policy, solid theoretical bases are required, along with in-depth knowledge of new communication practices.

The bachelor's level minor study program in Business Communication helps students acquire the theoretical knowledge, skills, and know-how required in the fields of information and communication. The program consists of two modules:

• "Communication and Media" module (30 ECTS credits): This module contains a broad variety of lectures, including communication and media theory, communication and media strategies, media and new media, public relations, communication and Internet law, surveys, and analyses of qualitative data.
• Specialisation module (30 ECTS credits): Students can choose from three specializations:
  • "Economics", giving direct access to either the Master of Arts in Business Communication, specialisation in Economics or in Ethics and economics
  • "Information systems", giving direct access to the Master of Arts in Business Communication, specialisation in Information systems
  • "Management", which requires additional Management elements to access the Master of Arts in Business Communication, specialisation in Management

Learning Outcomes

The main objectives of this study program are to develop the theoretical and methodological knowledge required in the fields of information, communication, and media, and to help students master the different communication skills needed in a variety of constantly changing environments and contexts.

• Methodological skills: The main methodological feature of media and communication sciences is transdisciplinarity, allowing students to grasp the complexity of the field of communication.
• Professional skills: Students acquire skills in editorial, digital, communicational, economic, legal, and ethical areas.
• Social skills: Social and organisational skills are encouraged through group works and the multilingual and multicultural context of the University of Fribourg.

Career Openings

Continuation to master's level studies may lead to highly qualified positions in the fields of information and communication, particularly in connection with the development of new technologies. Possible career openings include:

• Communication manager
• Online editor
• Manager of electronic publications and media
• Public relations manager
• Communications officer
• Consultant in Web communication and applications

Studies Organisation

• Structure of studies: 60 ECTS credits as a minor study program
• Curriculum: Available in French only

Key Points

• Degree conferred: Not specified
• Languages of study: Study in French, with some lectures in German and English
• Options: Business Communication – Management, Business Communication – Economics, Business Communication – Business Informatics
• Commencement of studies: Autumn Semester (September) or Spring Semester (February)
• Access to further studies: Possible access to the Master of Arts in Business Communication

Other Programs Offered by the University of Fribourg

The University of Fribourg offers a wide range of programs, including:

• Theology and Interreligious Studies
• Law
• Management and Economics
• Communication and Media Research
• Philosophy
• Languages and Literatures
• Multilingualism and Foreign Language Education
• Historical Sciences
• Art History and Musicology
• Social Sciences
• Pedagogy, Psychology
• Exact and Natural Science
• Human Medicine, Medical and Sport Science
• Digitalisation and Computer Science
• Teacher Education for Primary and Secondary Level
• Interdisciplinary programs