Students
Tuition Fee
Not Available
Start Date
2026-07-01
Medium of studying
Fully Online
Duration
12 months

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Details
Program Details
Degree
Masters
Major
Digital Marketing | E-Commerce | Information Technology
Area of study
Business and Administration | Information and Communication Technologies
Education type
Fully Online
Timing
Full time
Course Language
English
Intakes
Program start dateApplication deadline
2026-07-01-
2027-02-01-
2027-07-01-
About Program

Program Overview


Master of Digital Business

The Master of Digital Business (MDigiBus) is a unique program in New Zealand, focusing on the practical management of cutting-edge, smart technologies. This 12-month master's degree equips students to lead digital transformation projects and strategies for organizations, helping them stay competitive in a rapidly evolving business world.


Program Overview

  • The MDigiBus program is offered by the Waikato Management School.
  • It is available for both domestic and international students.
  • The program can be completed in 12 months with full-time study or part-time over a longer period.

Points and Duration

  • The total number of points required to gain this qualification is 180 points, which can be completed in 12 months of full-time study over three trimesters.
  • Part-time study is also available for domestic students.
  • Alternatively, students can complete the program with 120 points, which can be finished in 7-12 months of full-time study.

Locations

  • The program is offered in Hamilton and online.

Area of Study

  • The MDigiBus program falls under the Waikato Management School.

Start Dates

  • The program can be started in either A Trimester (February) or B Trimester (July).
  • Note: Students must start in A Trimester for the 120-point MDigiBus.

Why Study the Master of Digital Business?

  • The MDigiBus program is designed to equip students with the skills and knowledge to lead digital transformation projects and strategies for organizations.
  • Students will discover how to harness the power of digital technologies to revolutionize an organization's business operations, boost profits, optimize performance, and engage in new ways with customers or suppliers.
  • The program explores exciting topics such as artificial intelligence (AI), cloud computing, big data, mobile computing, beacon technology, gamification, business intelligence, real-time analytics, global marketing and social media, IT consumerization, location-based services, supply chain integration, automated logistics, e-government business services, search technology, and virtual team communication.

Career Opportunities

  • Digital business manager
  • Business analyst
  • Systems developer
  • Web systems manager
  • User experience manager
  • Digital marketing specialist
  • Product architect

Degree Information

Plan Your Study

  • The program consists of compulsory papers (120 points) and elective papers (60 points).
  • Compulsory papers include:
    • DIGIB552 Applied Research Methods and Project (30 points)
    • DIGIB555 Digital Business Management (30 points)
    • DIGIB558 Contemporary Issues in Digital Business (30 points)
    • DIGIB519 Professional Field Internship (30 points)
  • Elective papers are available in Hamilton and online, including:
    • BUSAN543 Applied Business Analytics (30 points)
    • SCMGT577 E-Enabled Agile Supply Chains (30 points)
    • MRKTG552 Advanced Advertising Strategy (30 points)
    • INMGT517 Current Issues in International Management (30 points)

Entry Requirements

  • Domestic students:
    • Completed a Bachelor's degree (or equivalent qualification) in a relevant subject area, such as business/commerce/management, or information technology/computer science.
    • Achieved at least a B-minus grade average across the 300 level papers for the entry qualification.
    • Satisfied the requirements for graduate study in this subject at levels considered appropriate by the Academic Board.
  • International students:
    • Completed an Honours degree (at least second class honours second division) or a Postgraduate Diploma in a relevant subject area, such as business/commerce/management, or information technology/computer science.
    • Achieved at least a B grade average for the entry qualification.
    • Satisfied the requirements for graduate study in this subject at levels considered appropriate by the Academic Board.

Fees and Scholarships

  • Estimated fees: $9,640 - $14,459 per program (2025)
  • Domestic tuition fees: approximate annual tuition fees and costs for domestic students enrolled in one year of full-time study.
  • Scholarships: available through the Scholarship finder.

Why Study at Waikato?

  • The Master of Digital Business is ranked 1st in New Zealand for E-Business and Digital Marketing (Eduniversal Best Masters Rankings).
  • Connect with industry through a professional industry internship (8-13 weeks), working on real projects at an organization of your choice, and gain hands-on experience.
  • Waikato Management School is in the top 1% of business schools globally with its prestigious Triple Crown Accreditation, which it has held since 2005.

Study Face-to-Face or Fully Online

  • Students can attend face-to-face classes in Hamilton with experienced lecturers or study 100% online from anywhere in the world.
  • The online stream is ideal for busy professionals who are working full-time and want to upgrade their skills.

Real-World Experience

  • Students complete a professional internship where they work on real projects at an organization of their own choice for 8-13 weeks, either in New Zealand or overseas.
  • This is designed to kick-start their career by giving them hands-on experience sought after by employers and solidify their knowledge base.
  • Students also complete an applied research project investigating a problem or opportunity related to digital business at a real organization.

Career Spotlight

  • See how Waikato graduate Nadeesha Rajapaksha, from Sri Lanka, turned her Master of Digital Business into a rewarding new career at Waikato Regional Council.
  • Read stories from other graduates, including Anton Steiner, Stella Dobbs, Katja Feldtmann, Nikitha Ajith, and Hendy Leong, who have successfully applied their skills and knowledge in the industry.
See More