Tuition Fee
Start Date
Medium of studying
Fully Online
Duration
12 months
Details
Program Details
Degree
Masters
Major
Digital Marketing | E-Commerce | Information Technology
Area of study
Business and Administration | Information and Communication Technologies
Education type
Fully Online
Timing
Full time
Course Language
English
Intakes
| Program start date | Application deadline |
| 2025-02-01 | - |
| 2025-07-01 | - |
About Program
Program Overview
Master of Digital Business
The Master of Digital Business (MDigiBus) is a unique program in New Zealand, focusing on the practical management of cutting-edge, smart technologies. This 12-month master's degree equips students to lead digital transformation projects and strategies for organizations, helping them stay competitive in a rapidly evolving business world.
Program Overview
- The MDigiBus program is offered by the Waikato Management School.
- It is available for both domestic and international students.
- The program can be completed in 12 months with full-time study or part-time over a longer period.
Points and Duration
- The total number of points required to gain this qualification is 180 points, which can be completed in 12 months of full-time study over three trimesters.
- Part-time study is also available for domestic students.
- Alternatively, students can complete the program with 120 points, which can be finished in 7-12 months of full-time study.
Locations
- The program is offered in Hamilton and online.
Area of Study
- The MDigiBus program falls under the Waikato Management School.
Start Dates
- The program can be started in either A Trimester (February) or B Trimester (July).
- Note: Students must start in A Trimester for the 120-point MDigiBus.
Why Study the Master of Digital Business?
- The MDigiBus program is designed to equip students with the skills and knowledge to lead digital transformation projects and strategies for organizations.
- Students will discover how to harness the power of digital technologies to revolutionize an organization's business operations, boost profits, optimize performance, and engage in new ways with customers or suppliers.
- The program explores exciting topics such as artificial intelligence (AI), cloud computing, big data, mobile computing, beacon technology, gamification, business intelligence, real-time analytics, global marketing and social media, IT consumerization, location-based services, supply chain integration, automated logistics, e-government business services, search technology, and virtual team communication.
Career Opportunities
- Digital business manager
- Business analyst
- Systems developer
- Web systems manager
- User experience manager
- Digital marketing specialist
- Product architect
Degree Information
Plan Your Study
- The program consists of compulsory papers (120 points) and elective papers (60 points).
- Compulsory papers include:
- DIGIB552 Applied Research Methods and Project (30 points)
- DIGIB555 Digital Business Management (30 points)
- DIGIB558 Contemporary Issues in Digital Business (30 points)
- DIGIB519 Professional Field Internship (30 points)
- Elective papers are available in Hamilton and online, including:
- BUSAN543 Applied Business Analytics (30 points)
- SCMGT577 E-Enabled Agile Supply Chains (30 points)
- MRKTG552 Advanced Advertising Strategy (30 points)
- INMGT517 Current Issues in International Management (30 points)
Entry Requirements
- Domestic students:
- Completed a Bachelor's degree (or equivalent qualification) in a relevant subject area, such as business/commerce/management, or information technology/computer science.
- Achieved at least a B-minus grade average across the 300 level papers for the entry qualification.
- Satisfied the requirements for graduate study in this subject at levels considered appropriate by the Academic Board.
- International students:
- Completed an Honours degree (at least second class honours second division) or a Postgraduate Diploma in a relevant subject area, such as business/commerce/management, or information technology/computer science.
- Achieved at least a B grade average for the entry qualification.
- Satisfied the requirements for graduate study in this subject at levels considered appropriate by the Academic Board.
Fees and Scholarships
- Estimated fees: $9,640 - $14,459 per program (2025)
- Domestic tuition fees: approximate annual tuition fees and costs for domestic students enrolled in one year of full-time study.
- Scholarships: available through the Scholarship finder.
Why Study at Waikato?
- The Master of Digital Business is ranked 1st in New Zealand for E-Business and Digital Marketing (Eduniversal Best Masters Rankings).
- Connect with industry through a professional industry internship (8-13 weeks), working on real projects at an organization of your choice, and gain hands-on experience.
- Waikato Management School is in the top 1% of business schools globally with its prestigious Triple Crown Accreditation, which it has held since 2005.
Study Face-to-Face or Fully Online
- Students can attend face-to-face classes in Hamilton with experienced lecturers or study 100% online from anywhere in the world.
- The online stream is ideal for busy professionals who are working full-time and want to upgrade their skills.
Real-World Experience
- Students complete a professional internship where they work on real projects at an organization of their own choice for 8-13 weeks, either in New Zealand or overseas.
- This is designed to kick-start their career by giving them hands-on experience sought after by employers and solidify their knowledge base.
- Students also complete an applied research project investigating a problem or opportunity related to digital business at a real organization.
Career Spotlight
- See how Waikato graduate Nadeesha Rajapaksha, from Sri Lanka, turned her Master of Digital Business into a rewarding new career at Waikato Regional Council.
- Read stories from other graduates, including Anton Steiner, Stella Dobbs, Katja Feldtmann, Nikitha Ajith, and Hendy Leong, who have successfully applied their skills and knowledge in the industry.
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