Program Overview

Program Overview

The Master's program in Marketing and Market Research is designed to provide students with a comprehensive understanding of the principles and practices of marketing and market research. The program is offered by the Faculty of Law and Economics at the Universitat Jaume I.

Program Details

• Duration: 60 credits
• Places: 120
• Modality: Presential
• Interuniversity: This master's program is organized by different Spanish universities.

Program Structure

The program is structured to provide students with a deep understanding of marketing and market research, including the development of a marketing strategy that provides added value. The program includes a range of courses, including:

• Marketing and market research
• Business management
• Economics
• Statistics
• Research methods

Admission and Access

Information on the access profile, offer of places, and pre-enrollment, waiting list, and enrollment processes can be found in the program's admission section.

Study Plan

The study plan includes a range of courses, including:

• Marketing and market research
• Business management
• Economics
• Statistics
• Research methods
• Competencies: The program aims to provide students with a range of competencies, including the ability to analyze and interpret market data, develop marketing strategies, and conduct market research.

Final Master's Project (TFM)

Information on the TFM, including the repository of previous years' projects, can be found in the program's TFM section.

Career Opportunities

The program provides students with a range of career opportunities, including:

• Marketing manager
• Market research analyst
• Business consultant
• Entrepreneur

Quality of the Title

Information on the quality of the title, including the memory, quality systems, reports, indicators, and satisfaction of interest groups, can be found in the program's quality section.

Regulations

A link to all the regulations of this master's program, including evaluation, permanence, recognition, etc., can be found in the program's regulations section.

Related Studies

Related studies include:

• Master's in Quality Management
• Master's in New Trends and Innovation Processes in Communication

Scholarships and Aid

Information on scholarships and aid, including tuition fees, travel grants, meal aid, rental aid, and aid for university associations, can be found in the program's scholarships and aid section.