Program Overview

Program Overview

The primary objective of the Doctoral Program in Marketing is to create a body of researchers in marketing who can enter the labor market, bringing added value based on knowledge that enables them to advance business practices in marketing. These researchers should also be capable of contributing high-quality research to the scientific community, thereby advancing academic knowledge and reinforcing the virtuous circle that leads to improvements in business management.

Program Details

• Program Name: Doctoral Program in Marketing
• Field of Study: Marketing, Commerce, Accounting, and Tourism
• Degree Level: Doctoral
• Places Available: 10
• Center: Escola de Doctorat
• Program Type: Interuniversity program

Research Areas

• Distribució commercial i serveis
• Comunicació i noves tecnologies
• Aplicacions sectorials del màrqueting

Admission and Access

Information on the access profile, offer of places, and processes of pre-enrollment, waiting lists, and enrollment.

Research Team

Information about the faculty and research lines that make up the doctoral program.

Formative Activities

• Specific formative activities for each program
• Transversal activities organized by the Escola de Doctorat

Theses

Information on the research personnel of the program, current theses pending defense, and defended theses.

Projection and Differentiation Options

Information on options such as the mention of International Doctorate, co-tutelage between universities, or Industrial Doctorate to enrich the research trajectory.

Quality of the Title

Access to the memory, quality systems, reports, indicators, and satisfaction of the interest groups of this doctoral program.

Additional Information

The Doctoral Program in Marketing received the mention towards excellence from the Ministry of Education, which validates the high degree of competence of the professionals who integrate it. The program aims to create researchers who can contribute to both the business world and the academic community, advancing marketing practices and knowledge. 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