Program Overview

Graduate Certificate in Digital Marketing

The Graduate Certificate in Digital Marketing is designed to equip students with the latest skills in digital marketing, including social media, search engine marketing (SEM), search engine optimisation (SEO), and data analytics. This online course is delivered 100% online and has been developed in conjunction with Media Federation Australia (MFA) and the Interactive Advertising Bureau (IAB).

About this Course

This course will boost students' career options whilst helping them to master the latest fundamentals in digital marketing. Students will gain hands-on experience using digital platforms that can be applied in the workplace. The course is designed with the working professional in mind, allowing students to manage study around their lifestyle and apply the skills learned straight away.

Career Opportunities

Graduates of the Graduate Certificate in Digital Marketing may pursue careers in:

• Digital Marketing Manager
• PPC Specialist
• eCommerce Manager
• Digital Marketing Analyst
• Social Media Manager
• SEO Manager
• SEM Manager
• Google Analytics Specialist
• Campaign Manager
• Marketing Manager
• Advertising Manager

Admission Requirements

Applicants must have an undergraduate degree (AQF level 7) or equivalent as approved by the University Admissions.

Course Requirements

The Graduate Certificate in Digital Marketing requires the completion of 12 credit points, including:

• Required Units:
  • Audiences, Data and Media Convergence PG (11634)
  • Digital Advertising Practices PG (11866)
  • Social Media Marketing G (11867)
• Restricted Choice:
  • Digital Advertising & Marketing Principles G (11868)
  • Integrated Digital Marketing and Communication G (12033)

Typical Study Pattern

The standard part-time study pattern for this course is:

• Year 1, Semester 1:
  • Audiences, Data and Media Convergence PG (11634)
  • Integrated Digital Marketing and Communication G (12033)
• Year 1, Semester 2:
  • Digital Advertising Practices PG (11866)
  • Social Media Marketing G (11867)

Course Information

• Course Duration: Standard 1 year part-time, maximum 3 years from date of enrolment to date of course completion.
• Learning Outcomes:
  • Compare and critique digital with traditional marketing theory and applications.
  • Examine and employ professional best practice models underpinned by advanced theory.
  • Integrate critical knowledge, communications skills, and current industry practices for sustained contribution to innovation and leadership.
  • Exemplify professional skills focusing on industry recognised proof of knowledge.
• Awards: Graduate Certificate in Digital Marketing (GradCert DigitalMktg)
• Honours: None

Enrolment Data

2023 enrolments for this course by location:

• UC - Canberra, Online: 3

Course Fees

• Annual fee rates: The fees shown are the annual fee rates for the course.
• Commonwealth Support Place (CSP): Students enrolled in a CSP are required to make a contribution towards the cost of their education.
• Research Students: Most domestic Higher Degree by Research students are supported by an Australian Government Research Training Program (RTP) Fee Offset Scholarship and are not liable for fees up to the standard course duration.

English Language Requirements

• An IELTS Academic score of 6.5 overall, with no band score below 6.0 (or equivalent).

Delivery Mode

• Blended: Mixture of online and on-campus units are available.
• On campus: Units are delivered on campus.
• Online: All units are online.
• Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.

Location

• All course material is developed and delivered via the location listed. Online units do not require on-campus attendance.

Selection Rank

• The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year.

Academic Entry Requirements

• To study at UC, students must meet the academic entry requirements and any admission requirements specific to their course.

Periods Course is Open for New Admissions

• Year: 2026
• Location: Bruce, Canberra
• Teaching period: Semester 1 and Semester 2
• Teaching start date: 16 February 2026 and 10 August 2026
• Domestic: This course is only available for part-time enrolment.
• International: This course is only available for part-time enrolment and is offered fully online. International students may undertake this course online in their home countries.