Program Overview

Program Overview

The Bachelor of Arts program in Culture and Economy is a unique program that combines various subjects and subject cultures, including a cultural studies major from the School of Humanities and an economics combination major. The program focuses on Communication Studies, with topics such as the credibility of news, the role of journalism in society, and the influence of social media on well-being.

Program Structure

• The program is structured into modules, with a focus on Communication Studies and a combination of business administration or economics.
• The module catalog provides further details on the program structure.
• A six-week internship in Germany or abroad is integrated into the program of study.
• Students can choose to study abroad during the fourth or fifth subject-specific semester, with support from the university's team for international affairs.

Career Opportunities

As a trained all-rounder with broad expertise in culture and business, strong communication skills, problem-solving skills, and flexible thinking, graduates of the program will have a wide range of career opportunities, including:

• Sales
• Customer service
• Purchasing
• Marketing
• Human resources
• Communications
• Public relations
• Media
• International organizations
• Journalism
• Cultural management

Required Interests and Skills

To be successful in the program, students should:

• Be interested in studying media from an academic point of view
• Be interested in researching various communication processes
• Be very proficient in German and have good English language skills
• Enjoy reading (in German and English)
• Be capable of critical thinking and like discussing topics
• Enjoy writing academic texts
• Be curious, motivated, and resilient
• Like giving presentations

Admission Criteria

The selection process for the Bachelor's Program in Culture and Economy: Media and Communication Studies takes into account:

• The grade average achieved in the university entrance qualification
• The grades achieved in German and Mathematics
• Relevant work experience and extracurricular qualifications activities
• German language proficiency is required, with a C1 level certification for non-native speakers.

Tuition Fees

• The semester fee is EUR 194.
• Tuition fees for international students from non-EU countries are EUR 1,500.
• Tuition fees for a second degree are EUR 650.

Continuing Education

The University of Mannheim offers various continuing education opportunities, including:

• Certificate programs, such as the "Studium Oecologicum" focusing on sustainability
• Language courses in more than 16 languages
• Studium Generale, with a range of courses available to all students

Further Study

Graduates of the program can pursue further study in various fields, including:

• Mannheim Master in Management (M.Sc.)
• Mannheim Master in Finance, Accounting and Taxation (M.Sc.)
• Mannheim Master in Operations and Supply Chain Management (M.Sc.)
• Master's program in Economics (M.Sc.)
• Master's program in Culture and Economy (M.A.)
• Master's program in Media and Communication Studies: Digital Communication (M.A.)