Program Overview

Master's in Culture and Economy: Media and Communication Studies

The Master's program in Culture and Economy: Media and Communication Studies is a unique program that combines Cultural Studies with a qualification in Business Administration or Economics. This program is designed for students who want to work in marketing, human resources, or other fields that require both cultural awareness and expertise in business administration and economics.

Program Facts and Information

• Degree: Master of Arts (M.A.)
• Standard period of study: 4 semesters (2 years)
• ECTS credits: approximately 120
• Language of instruction: German, English
• Language requirements: German
• Program start: Fall semester (September) and spring semester (February)
• School: School of Humanities
• Semester fee: EUR 194
• Tuition fees for international students from non-EU countries: EUR 1,500
• Tuition fees for a second degree: EUR 650

Program Overview

Students enrolled in the Master's program in Culture and Economy can build on the expertise they have acquired in the Bachelor's program and enhance their knowledge of Cultural Studies and Business Administration or Economics. The program consists of a major in Media and Communication Studies and a combination major in Business Administration or Economics.

• The major in Media and Communication Studies provides a comprehensive method module that imparts and deepens extensive knowledge of methods of empirical media and communication research.
• The combination major in Business Administration or Economics allows students to choose from modules in the areas of Marketing and Management (if studying Business Administration) or to broaden their basic knowledge of Economics by taking advanced courses.

Why Study Culture and Economy: Media and Communication Studies at the University of Mannheim?

• The combination of Cultural Studies with a qualification in Business Administration or Economics is unique in Germany.
• Graduates of this program are particularly sought-after on the national and international labor market due to their knowledge of two different fields.
• The University of Mannheim has an excellent reputation both in Germany and abroad for its Humanities, Business Administration, and Economics programs.
• The university offers a range of funding opportunities, including scholarships.

Career Opportunities

Graduates of the Master's program in Culture and Economy know and understand economic concepts and processes, making them particularly in demand in roles that require both cultural awareness and expertise in business administration and economics. Career opportunities include:

• PR and corporate communication
• Marketing and sales
• HR and consultancy services
• Cultural and event management
• Editorial departments
• Federal and state authorities
• Museums and archives
• Media practice
• Market and opinion research
• Journalism
• Media education
• Media-cultural institutions

Required Interests and Skills

Students of the Master's program in Culture and Economy: Media and Communication Studies should:

• Be interested in the scientific analysis of media and enjoy researching different communication methods and processes
• Not be put off by complex texts, theories, and methods
• Have a pronounced interest in economic topics
• Be able to think critically and adopt multiple perspectives
• Have a high level of motivation and willingness to work independently and in a targeted manner
• Read frequently (in English and German)
• Enjoy writing academic texts
• Be very proficient in German and have good English language skills

Program Structure

• Module catalog: Further details on the program structure can be found in the module catalog.
• Studying Abroad: Studying abroad is optional but encouraged due to the program's focus on culture and media.
• Internships: According to the examination regulations, students do not have to do an internship during their studies, but they can plan their studies to integrate voluntary internships flexibly.

Continuing Education

• Certificate programs: The University of Mannheim offers certificate programs, such as the "Studium Oecologicum," which focuses on sustainability.
• Language courses: The university offers language courses and language certificates in more than 16 languages for students and non-university members.
• Studium Generale: A range of courses is available, including IT or communication trainings, theater, music, or drawing courses.

Doctorates

Successful graduates of the Master's program in Culture and Economy can pursue a doctorate at the School of Humanities.

Admission Requirements and Selection

• Admission requirements:
  • Completion of a Bachelor's program in Culture and Economy: Media and Communication Studies or a recognized equivalent program
  • Proof of proficiency in German
• Selection criteria:
  • The final grade or grade average of the Bachelor's program
  • Relevant professional activities
  • Relevant stays abroad
  • Relevant awards

Application

• Application deadline: The application deadline for fall semesters is from April 1 to May 31, and for spring semesters, it is from October 15 to November 15.