Program Overview

Introduction to Business Administration: Foundations for Non-Business Graduates

The University of Hamburg's Center for Continuing Education offers a comprehensive program in Business Administration, designed specifically for individuals without a background in business or economics. This program provides participants with a solid understanding of business principles, enabling them to make informed decisions and communicate effectively in a business environment.

Program Overview

• The program consists of four weekend seminars, held over a period of four months.
• Each seminar focuses on a specific aspect of business administration, including:
  • General foundations in business administration and corporate management.
  • Financial management and investment.
  • Cost accounting and controlling.
  • Marketing and sales.
• The program includes a combination of lectures, case studies, and group work, ensuring an engaging and interactive learning experience.
• Participants will have the opportunity to apply their knowledge in a simulated business environment, using a business planning game to reinforce their understanding of key concepts.

Program Objectives

The primary objective of this program is to equip participants with a comprehensive understanding of business administration, enabling them to:

• Understand the principles of business management and decision-making.
• Analyze financial statements and make informed investment decisions.
• Apply cost accounting and controlling techniques to optimize business performance.
• Develop effective marketing and sales strategies.

Target Audience

This program is designed for individuals without a background in business or economics, including:

• Professionals seeking to enhance their business skills and knowledge.
• Entrepreneurs and small business owners looking to improve their management capabilities.
• Individuals transitioning into a new role or industry.

Admission Requirements

• A completed undergraduate degree or equivalent qualification.
• At least one year of work experience.
• No prior knowledge of business administration is required.

Program Structure

The program consists of four modules, each focusing on a specific aspect of business administration:

Module 1: General Foundations in Business Administration and Corporate Management

• Introduction to business administration and corporate management.
• Overview of business functions, including marketing, finance, and human resources.

Module 2: Financial Management and Investment

• Financial statement analysis and interpretation.
• Investment decisions and risk management.

Module 3: Cost Accounting and Controlling

• Cost accounting principles and techniques.
• Controlling and performance measurement.

Module 4: Marketing and Sales

• Marketing strategy and planning.
• Sales management and customer relationship management.

Assessment and Evaluation

• Participants will be assessed through a combination of:
  • Class participation and engagement.
  • Group work and case studies.
  • A final written examination.
• A certificate of completion will be awarded to participants who successfully complete the program.

Tuition Fees

The program fee is €1,210, which includes all course materials and access to the business planning game.

Additional Information

• The program is taught in German.
• Participants will have access to a range of resources, including:
  • A comprehensive program manual.
  • Online resources and case studies.
  • A business planning game to reinforce key concepts.
• The program is designed to be highly interactive, with a focus on group work and case studies.

Testimonials

• "The program exceeded my expectations and provided me with a comprehensive understanding of business administration."
• "The instructors were knowledgeable and engaging, and the program materials were well-organized and easy to follow."
• "I appreciated the opportunity to apply my knowledge in a simulated business environment, using the business planning game."

University of Hamburg

The University of Hamburg is a leading research university, committed to excellence in teaching and research. The Center for Continuing Education offers a range of programs, designed to meet the needs of professionals and individuals seeking to enhance their skills and knowledge.

Contact

For further information, please contact the University of Hamburg's Center for Continuing Education.

Disclaimer

The program details are subject to change, and the University of Hamburg reserves the right to modify the program structure, content, and fees without notice.