Program Overview

University of Hamburg Programs

Overview

The University of Hamburg offers a range of programs for various target groups, including prospective students, students, international prospective students, young researchers, researchers, instructors, staff, prospective continuing education students, alumni, journalists, and refugees.

Faculties

• Faculty of Law
• Faculty of Business, Economics and Social Sciences
• Faculty of Medicine
• Faculty of Education
• Faculty of Humanities
• Faculty of Mathematics, Informatics and Natural Sciences
• Faculty of Psychology and Human Movement Science
• University of Hamburg Business School

Services

• Study Information Net STiNE
• Surfmail
• Exchange
• Staff Service Portal
• Learning Platforms
• Katalogplus – Catalogue of Hamburg Libraries
• SharePoint

Student Facilities and Services

• Campus Center
• Career Center
• PIASTA
• AStA (student council)
• University Sports
• University Music
• Family Office
• University Language Center
• General Languages
• Office of Affairs for Students with Disabilities or Chronic Diseases
• Departmental libraries
• Healthy Campus

Further Facilities and Services

• The Cluster of Excellence CLICCS
• The Cluster of Excellence CUI
• The Cluster of Excellence Quantum Universe
• The Cluster of Excellence Understanding Written Artefacts
• Hamburg Research Academy
• Pier Plus
• Hamburg Center for University Teaching and Learning (HUL)
• Hub for Crossdisciplinary Learning (HCL)
• CEN
• Museums and collections
• University Archives
• Regional Computing Center (RRZ)
• University Administration
• Knowledge Exchange Agency
• The Unikontor Shop

SVI Endowed Chair of Dialogue Marketing

About

• Current Issues

Study

• Bachelor (B.Sc.)
• Master (M.Sc.)
• Theses

Research

• Cooperations
• Awards

Team

• Prof. Dr. Kay Peters
• Doris Bombeck
• Anastasia Kabushka
• Freja Charlotte Lindemann
• Johannes Wenzel

International Management/Marketing

Lecture Content

Part I: Conceptual Essentials

• Class 1: Introduction to International Management: Globalization, Localization, Diversity, & Interdependencies: Dynamics of Country Markets & Coordination Challenges

Part II: Going International

• Class 2: Global Market Entry (Market Selection), International Market Research, & International Market Segmentation
• Class 3: International Diffusion, Timing of Country Entry & Exit

Part III: Being International

• Class 4: International Marketing Mix I
• Class 5: International Marketing Mix II (Distribution & Communication); International Budgeting

Part IV: Application of Knowledge

• Class 6: First Case - Lincoln Electric (Issue: Market entry to Asia (India), Mode of Entry, Labor Practices)
• Class 7: Second Case - Caterpillar Tractor (Issue: Globalization, Strategy, & Int'l Competition in emerging markets)
• Class 8: Third Case - Gillette Indonesia (Issue: Market Development, Product Line & Distribution)
• Class 9: Fourth Case - Mary Kay Cosmetics (Marketing-Mix for Mature vs. Emerging Markets; Japan vs. China)
• Class 10: Optional: External Speaker & Discussion; International Marketing Organization

Information and Time

• Lecture: Time and Date of our lecture will be announced.
• Tutorial: Time and Date of our tutorial will be announced.
• Examination Dates: You will find the date here: "Aktuelles"

Study Programs

Bachelor (B.Sc.)

• Lecture Customer Relationship Management
• Seminar Customer Relationship Management
• International Management/Marketing

Master (M.Sc.)

• Details not specified

Theses

• Details not specified

University of Hamburg

Mission

Innovating and Cooperating for a Sustainable Future in a Digital Age

Studies

• Prospective students
• Continuing education

Research

• Teaching at UHH
• Doctoral studies
• Job opportunities
• Knowledge exchange

University

• Excellence
• Faculties
• Alumni

Contact

• Campus Navigator
• Emergencies, safety and security
• Antidiscrimination

Audit and Accreditation

• Audit familiengerechte hochschule
• HRK-Audit
• System accreditation