Program Overview

Viticulture, Enology and Wine Marketing

Overview

The inter-university master's degree course in Viticulture, Enology and Wine Marketing is designed as an advanced path that enhances and develops the knowledge and skills acquired in the viticulture-enology sector or in the agricultural and food fields. The objective is to provide critical and practical training in viticulture, enology, economic organization of the wine sector, and territorial typicality enhancement, through an approach that integrates research, innovation, wine marketing, and environmental and territorial challenge management. Graduates acquire solid and in-depth preparation in the fields of applied economics to the wine sector, viticulture, enology, and quality control, as well as professional competence in the English language to operate effectively in international markets.

Curriculum

The master's degree course offers the following study paths:

• Economy and marketing in wine business
• Identity, typicality, terroir
• New frontiers in viticulture enology
• Research and development for a sustainable viticulture
• Research and development in enology

Career Opportunities

The program prepares graduates for the following professions:

• Agronomists
• Researchers and technicians graduated in agricultural sciences.

According to Presidential Decree No. 328 of 05/06/2001 and the correspondence established by Ministerial Decree No. 386 of 26/07/2007, this master's degree constitutes a requirement for admission to the State Examination; passing the examination allows registration in the Professional Register of Agronomists and Foresters, in the "Section A - Agronomist and Forester", and the exercise of the related profession.

Double Degree

A double degree path is available with the Hochschule Geisenheim University.