Program Overview

Integrated Marketing Communication, M.S.

The IMC masters degree teaches students how to create consistent and effective messages that influence behavior.

About the M.S. in Integrated Marketing Communication

Students can choose between two delivery methods residential or online. Become a person of influence by learning how to conceive and communicate investable ideas that are unique, compelling, and influential. A creative idea by itself is not enough to drive an effective campaign, and analytics alone is unable to set a course. The power to influence comes from integrating creativity, analysis, and insight in a sustained way.

Integrated Marketing Communication is a strategic process for coordinating interactions to influence behavior. By investing time, energy, and focus to learn how to connect a brand or organization to an audience, students will master the science of influence in a way that is valuable to nearly every field. The M.S. in IMC can be earned through either the residential program in Oxford or the online program, with the same courses but a more flexible schedule for working professionals.

The priority deadline to apply is February 1, and the final deadline is March 15.

Program Information

Degree

M.S. in Integrated Marketing Communication

Required Credit Hours

36

Program Type

Master's Program

Program Location

• Oxford
• Online

School

School of Journalism and New Media

Duration

2 years

Hands-On Experience

IMC Connect!

This annual event connects senior leaders in IMC from research and practice. Graduate and undergraduate students are involved in all aspects of fundraising, planning, and executing the conference. The 2024 event welcomed senior communication leaders from well-known brands, including Boeing, The Las Vegas Raiders, Carnival Cruise Line, St. Jude Childrens Research Hospital, Toyota of Mississippi, and CVS.

Next Steps

Explore Affordability

A variety of scholarships and financial aid options are available to help make college more affordable.

Program Application

The application process for the University of Mississippi is available for those ready to take the next step toward building their legacy.