Program Overview

Program Overview

The Marketing Bachelors of Business Administration in Marketing is a comprehensive program that combines theory, practical application, and experiential learning opportunities. The Isenberg Marketing Department trains students to understand consumers, analyze data, and develop customer-centric solutions to business problems and important societal issues.

Program Details

Studying marketing at Isenberg enables students to master the crafts of analytics, research, and narrative-building that connect consumers with products, services, and points of view. The program focuses on teaching students to weave powerful stories and mine and analyze data in their support.

Key Program Elements

• Theory: Understanding consumers and business problems
• Practical Application: Developing customer-centric solutions
• Experiential Learning: Real-world opportunities for skill development
  • Analytics: Mastering data analysis techniques
  • Research: Conducting studies to inform business decisions
  • Narrative-Building: Crafting compelling stories to connect with consumers

Program Outcomes

The program prepares students to begin their own stories of personal success, drawing on the extensive alumni and industry networks of the Isenberg Marketing Department. By completing the program, students gain a deep understanding of marketing principles and practices, enabling them to make a meaningful impact in their future careers.