Program Overview

---

Master of Science in Marketing Research and Analytics (MSMRA) Program

The Master of Science in Marketing Research and Analytics (MSMRA) program at the Broad College is a STEM-certified master's program that prepares individuals for careers in marketing research with a strong emphasis on creating insights, applying advanced analytics, and leveraging emerging AI methods.

Program Overview

The program achieves this through:

• Developing expertise in research strategy and design
• Advanced analytical techniques
• AI-driven methodologies
• Emerging technologies shaping the future of marketing insights
• Ensuring students gain real-world experience through applied insights and analytics projects
• Predictive modeling and the use of automation tools and techniques

Program Modalities

The program offers a variety of delivery modes:

• A full-time in-person cohort (Fall)
• A full-time online cohort (Spring)
• A part-time online cohort option (Fall)

Curriculum

The MSMRA degree is a 30-credit program consisting of specialized consumer insights and customer analytics courses.

Faculty

The program faculty are equipped with a wide array of diverse backgrounds, including:

• Doctorates in marketing
• Experience as marketing research consultants
• Valuable contributions to leading research and academic journals
• World-class academic expertise
• Private sector leaders in marketing research
• Senior-level executives at the nation's leading marketing research firms
• Strategic leadership organizations and corporations

Career Opportunities

The Master's in Marketing Research and Analytics program is designed to accelerate and elevate career opportunities at all professional levels in the insights and analytics industry and beyond.

Frequently Asked Questions

What is a Master's in Marketing Research and Analytics?

The Master of Science in Marketing Research and Analytics (MSMRA) program at Michigan State University's Broad College is a STEM-certified master's program that prepares individuals for careers in marketing research with a strong emphasis on creating insights, applying advanced analytics, and leveraging emerging AI methods.

Is a master's in marketing research or analytics worth it?

Yes, the Master's in Marketing Research and Analytics program is designed to accelerate and elevate career opportunities at all professional levels in the insights and analytics industry and beyond.

What jobs can I get with a Master's in Marketing Research and Analytics degree?

Ideas to begin thinking about career progression can be found on the careers page. This list is a starting point of what is possible and certainly not exhaustive.

What's the difference between marketing analytics and data analytics or business analytics?

To learn more about how the Master's in Marketing Research and Analytics program is different from other programs, please check out the pre-recorded virtual information session and the Spartan Insights Podcast.

Do I need a background in marketing, math, or statistics to apply to the Master's in Marketing Research and Analytics?

We will teach you what is needed in the program. We also have a statistics review course available a month prior to the program starting for all who would like a refresher or introduction to using SPSS analysis software.

Are there online or part-time master's options for Michigan State University's master's in marketing research and analytics program?

Yes, we have full-time online or part-time online cohort options available. The full-time online starts every January and meets synchronously online during the day. The part-time online program starts every fall and is either asynchronous so students can complete assignments each week at their pace or meets on Zoom in the evenings since all are working full-time.

How long does the master's in marketing research and analytics program take to complete?

The Master's in Marketing Research and Analytics takes 12 months for the full-time in-person or fully online options, and 20 months for part-time online for working professionals.

How does this degree compare to an MBA with a marketing concentration or a master's in data science?

Please check out the pre-recorded MS Marketing Research and Analytics information session to learn more about how the program can work for you.

Program Rankings

The MSMRA program at MSU has been ranked by Eduniversal, College Choice, and TFE Times as #1 among master's in marketing research programs in both the U.S. and the world. Since 2022, U.S. News & World Report has ranked the Broad College's online master's programs, including the MSMRA program, in the top 10 among public universities.