Program Overview

MS in Marketing Science and Business Analytics

Academics

The STEM-designated Master of Science in Marketing Science and Business Analytics will prepare students for the future of marketing, offering a broad introduction to marketing alongside in-depth study of customer insights, research techniques, data analytics, digital marketing, and social media marketing. Students will learn how to build effective marketing strategies based on data and the latest technological tools.

Program Requirements

• The Katz MS in Marketing Science and Business Analytics program requires at least three terms of study to complete the minimum 39.0 credits, including a 1.5 credit Experienced-Based Learning course.
• Students who begin full-time studies in August may complete within 17 months for December graduation.
• Part-time students may complete within three years.

Courses

The program includes a range of courses, with recommended electives available to students.

Professional Development

The program offers various opportunities for professional development, including workshops and clubs, to help students develop their skills and network in the field.

Student Testimonials

Students have praised the program for its strong spirit of entrepreneurship and the balance it strikes between business and other fields, such as medicine. The program has allowed students to connect with professionals in their desired field and gain valuable insights into the business side of their industry.