Program Overview

Digital Marketing Certificate (Online)

The online Graduate Certificate in Digital Marketing at Montclair State University empowers students to lead in a fast-moving digital economy with in-demand, real-world skills. Delivered fully online and asynchronously, the program is designed for working professionals ready to gain hands-on experience developing mobile, social, AI-powered, and web-based marketing strategies.

Program Highlights

• Credits: 12-credit graduate certificate
• Format: 100% asynchronous online, flexible, and designed for working professionals
• Duration: Complete in as few as 16 months
• Start Dates: Convenient entry points in Spring (January) or Summer (July)
• Pathway to a Degree: Get a head start on graduate studiesall credits apply toward the MS in Digital Marketing Analytics with some credits also transferable to the MBA.

Program Format

The program is offered fully online.

Start Date

January 16, 2026

College or School

Feliciano School of Business

Area of Study

Business, Mathematics and Technology

Program Curriculum

The curriculum includes eight 1.5-credit graduate-level courses for a total of 12 credits, delivered 100% online and asynchronously, including:

• MKTG 573 Social & Mobile Media: Fundamentals & Analytics
• MKTG 580 Digital Customer Experience Management
• MKTG 585 Digital Marketing Strategy and RODMI
• MKTG 582 Integrated Digital Advertising Planning across Multiscreen, Hyper-targeted Media
• MKTG 583 Omni-Channel Retailing
• MKTG 561 Strategic Marketing Management
• MKTG 562 Data Driven Marketing
• INFO 573 Practicum in E-Commerce

Admission Requirements

• Equivalent of a U.S. bachelors degree.
• Applicants with non-U.S. degrees: Please review U.S. degree equivalency information.
• Students seeking an F1/J1 visa are not eligible for this certificate program unless they are currently pursuing a masters degree at Montclair State University and are able to simultaneously pursue both programs while maintaining their student visa requirements.

Application Checklist

• Application Deadline: Rolling Admission. Completed applications should expect to receive an admission decision within 14 business days.
• Online Application: Submit application and $60 non-refundable fee (or waiver if applicable).
• Transcript: One from each college attended.
• Essays/Personal Statement:
  • What are your goals for graduate study and your future career?
  • In what ways do your academic background and your professional experiences provide evidence of your potential for success in the program you selected and in your eventual career? Please give specific examples of relevant coursework and/or experience.
  • Is there any further information we should consider in assessing your candidacy?
• Resume: Required.

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