Program Overview

Advertising Program

Montclair's Advertising program will show you how to create the campaigns that will have people talking and buying and prepare you to thrive in one of the fastest-growing career fields in the world.

Youll learn how to write and direct innovative campaigns for leading brands, companies and causes, sharpening your content production skills in our state-of-the-art facilities.

Youll also learn what makes people tick and how they make buying decisions, and use this data to create messaging that makes them want to buy, donate or support.

But best of all, youll develop real campaigns for real clients through classroom work and co-curricular activities. So youll have a stacked portfolio to showcase on your first job interview, and be the candidate that can make an immediate impact from day one.

Program Format

• In-person

College or School

• College of Communication and Media

Area of Study

• Business, Mathematics and Technology

Cost Information

• In-state tuition is just $7,839 per semester.

Experience Working with Real Clients

Our STCM 431 Advertising Campaign Capstone Course puts you at the center of the action working with real clients.

What Youll Study

Our Advertising programs not like the rest. Heres a look at what youll learn in this brand-new degree track:

• Multimedia Production: Learn how to create the multimedia content that will drive your campaigns in our state-of-the-art production facilities
• Brand Storytelling: Learn how to tell a brands complete story, and how to create the messaging that will drive its narrative.
• Social Media Analytics: Youll learn how to analyze social media data to determine how your campaigns are performing and how to adjust.
• Client and Campaign Management: Take a campaign from beginning to end, and keep your clients happy from start to finish.

Featured Faculty

• Bond

Related Programs

Not sure if Advertising is right for you? Check out our Social Media and Public Relations program, which offers similar hands-on learning experiences.

• Social Media and Public Relations BA Major

College of Communication and Media

Montclair's College of Communications and Media is a robust community of creative artists, communicators and scholars offering students dynamic fields of study including advertising, animation, sports communication, and social media and public relations.