Program Overview

Business: Marketing, MBA

The School of Business at the University of WisconsinMadison, founded in 1900, is one of the first five business programs in the nation. It maintains a strong entrepreneurial spirit, inspiring students through peers, staff, alumni, business leaders, and world-renowned faculty. The program is highly ranked, equipping students to meet academic and career challenges, with employers valuing the comprehensive preparation provided.

Admissions

• Fall Deadline: See program webpage.
• Spring Deadline: This program does not admit in the spring.
• Summer Deadline: This program does not admit in the summer.
• GRE (Graduate Record Examinations): May be required in certain cases; consult program.
• English Proficiency Test: Required for applicants whose native language is not English, with minimum scores of 100 (iBT TOEFL), 73 (PTE), or 7.5 (IELTS).
• Other Test(s): GMAT may be required in certain cases; consult program.
• Letters of Recommendation: 1 required, with the option for a second letter.

Admission consideration requires a four-year undergraduate degree or equivalent from an accredited institution, with a preference for a minimum of two years of professional work experience and strong undergraduate performance. The admission process considers academic credentials, GMAT or GRE scores, work experience, personal achievements, motivation, communication skills, and recommendation letters.

Funding

The Bursars Office provides information on tuition and fees. Resources for affordability include assistantships, fellowships, traineeships, and financial aid. The Graduate School and the program's website offer further funding information.

Requirements

Minimum Graduate School Requirements

Review the Graduate School's minimum degree requirements and policies, in addition to program requirements.

Major Requirements

• Curricular Requirements:
  • Minimum Credit Requirement: 54 credits.
  • Minimum Residence Credit Requirement: 48 credits.
  • Minimum Graduate Coursework Requirement: 27 credits of graduate-level coursework.
  • Overall Graduate GPA Requirement: 3.00 GPA required.
  • Other Grade Requirements: Students may be required to retake a course with a grade lower than a C.
  • Assessments and Examinations: No required assessments beyond course requirements.
  • Language Requirements: No language requirements.

Required Courses

• Core Courses:
  • ACCT I S 700: Financial Accounting (2 credits).
  • FINANCE 700: Introduction to Financial Management (2 credits).
  • GEN BUS 704: Data to Decisions (2 credits).
  • GEN BUS 710: Ethics, Integrity and Society (1 credit).
  • GEN BUS 725: Consulting Practicum (1 credit).
  • GEN BUS 732: Economics for Managers (2 credits).
  • M H R 706: Leading and Working in Teams (1 credit).
  • M H R 723: Business Strategy (2 credits).
  • MARKETNG 700: Marketing Management (2 credits).
  • OTM 700: Operations and Supply Chain Management (2 credits).
• Specialization Courses:
  • MARKETNG 710: Marketing Research (3 credits).
  • MARKETNG 737: New Product Innovation (3 credits).
  • MARKETNG 755: Marketing in a Digital Age (3 credits).
  • MARKETNG 770: Marketing Consulting Practicum (4 credits).
  • MARKETNG 815: Marketing Analytics (3 credits).
  • MARKETNG 840: Current Topics in Marketing (3 credits, taken during the first three semesters).
• Electives: Any course numbered 700 or above offered by the School of Business (18 credits).
• Total Credits: 54 credits.

Policies

The Graduate Schools Academic Policies and Procedures serve as the official document of record. Programs may set more stringent policies than the Graduate School.

Prior Coursework

• Graduate Credits Earned at Other Institutions: Up to 6 credits of graduate coursework completed two years prior to admission at an AACSB accredited institution, with a grade of B or better, may be transferred with program and department approval.
• Undergraduate Credits: Not applicable towards the degree.
• Credits Earned as a Professional Student: Refer to the Graduate School's policy.
• Credits Earned as a University Special Student: Not transferable towards the degree.

Probation, Advisor/Committee, Credits Per Term, Time Limits, and Grievances

Refer to the Graduate School's respective policies for these areas.

Professional Development

The Graduate School offers resources for professional development to build skills, thrive academically, and launch careers.

Learning Outcomes

1. Articulate core marketing strategy principles and how marketing drives value.
2. Apply analytical methods to organize and interpret data, generate consumer insights, and translate into effective marketing strategies.
3. Articulate specific marketing decisions and their role in overall marketing strategies.
4. Demonstrate effective communication and leadership skills to influence others and drive organizational change.

Accreditation

The program is accredited by AACSB InternationalThe Association to Advance Collegiate Schools of Business.