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Entrepreneurship, Certificate

University of Wisconsin
Madison , United States
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Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
On campus
Duration
15 credits
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Program Details
Degree
Courses
Major
Business Administration | Entrepreneurship | Management
Area of study
Business and Administration
Education type
On campus
Course Language
English
About Program

Program Overview

Entrepreneurship, Certificate

The undergraduate certificate in entrepreneurship is one of the most popular certificates at UWMadison. It offers opportunities for non-business undergraduates interested in learning the skills for entrepreneurial thinking. These skills are critical both now and in the future if you are starting a new venture, working for a startup, or tackling new ventures within existing organizations. Modern businesses rely heavily on the ability to recognize and seize opportunities. Cutting-edge technologies, innovative business models, and ever-changing market landscapes determine which firms thrive and which do not. Taking initiative, thinking entrepreneurially, and acting upon opportunities are key ingredients of success in this environment.


Program Overview

This certificate program offers a distinct array of courses that combine business entrepreneurship classes with the curricula of several colleges and schools at UWMadison. Classes in entrepreneurship and related topics provide the skills necessary to succeed throughout a student's career. Student projects outside the classroom with local firms or student ventures provide students with hands-on business experience. This certificate program helps prepare students for roles such as business founder, product manager, engineer/scientist, new product designer, marketing or finance professional, nonprofit administrator, or consultant.


How to Get in

The certificate is open to undergraduates declared in a major outside of the School of Business who are in good academic standing. Students declared in a major in the School of Business are not eligible for the certificate and should explore the Business: Entrepreneurship, BBA.


Requirements

A total of 15 credits is required to complete the certificate, which includes a foundation course, advanced entrepreneurship coursework, and electives. Students are strongly encouraged to participate in related non-credit entrepreneurship immersion experiences such as competitions and student organizations.


  • At least 9 of the required 15 credits for the certificate must be completed in residence.
  • Students must earn a 2.5 cumulative GPA in all certificate in entrepreneurship coursework.

Foundation Coursework

  • Course List Code: M H R 322
  • Title: Introduction to Entrepreneurship
  • Credits: 3

Advanced Entrepreneurship Coursework

Select 3 credits from the following list. Some courses may have pre-requisites, so please make sure those are satisfied before selecting a course.


  • Course List Code: FINANCE 457
  • Title: Entrepreneurial Finance
  • Credits: 3
  • Course List Code: GEN BUS 310
  • Title: Fundamentals of Accounting and Finance for Non-Business Majors (Recommended)
  • Credits: 3
  • Course List Code: ACCT I S 100
  • Title: Introductory Financial Accounting
  • Course List Code: ACCT I S 300
  • Title: Accounting Principles
  • Course List Code: M H R 415
  • Title: Strategic Management of Innovation and Corporate Entrepreneurship
  • Credits: 3
  • Course List Code: M H R 422
  • Title: Advanced Entrepreneurship
  • Credits: 3
  • Course List Code: M H R 434
  • Title: Venture Creation
  • Credits: 3
  • Course List Code: M H R 438
  • Title: Wisconsin Applied Ventures in Entrepreneurship (WAVE)
  • Credits: 3
  • Course List Code: M H R 441
  • Title: Technology Entrepreneurship
  • Credits: 3
  • Course List Code: M H R 640
  • Title: Creative Destruction Lab I
  • Credits: 1
  • Course List Code: M H R 641
  • Title: Creative Destruction Lab II
  • Credits: 2

Elective Coursework

Select 9 credits of other elective coursework either from the list below or courses from the advanced entrepreneurship course list above.


  • Course List Code: A A E/INTL ST 373
  • Title: Globalization, Poverty and Development
  • Credits: 3
  • Course List Code: A A E/M H R 540
  • Title: Intellectual Property Rights, Innovation and Technology
  • Credits: 3
  • Course List Code: A A E/ECON/ENVIR ST/URB R PL 671
  • Title: Energy Economics
  • Credits: 3
  • Course List Code: ART 338
  • Title: Service Learning in Art
  • Credits: 2
  • Course List Code: CNSR SCI 250
  • Title: Retail Leadership Symposium
  • Credits: 1
  • Course List Code: CNSR SCI 257
  • Title: Introduction to Retail
  • Credits: 2
  • Course List Code: CNSR SCI 555
  • Title: Consumer Design Strategies & Evaluation
  • Credits: 3
  • Course List Code: CNSR SCI 561
  • Title: Consumer Engagement Strategies
  • Credits: 3
  • Course List Code: CNSR SCI 567
  • Title: Product Development Strategies in Retailing
  • Credits: 3
  • Course List Code: CNSR SCI 665
  • Title: Household Risk Management
  • Credits: 3
  • Course List Code: COM ARTS 355
  • Title: Introduction to Media Production
  • Credits: 4
  • Course List Code: COMP SCI/E C E 506
  • Title: Software Engineering
  • Credits: 3
  • Course List Code: COMP SCI 571
  • Title: Building User Interfaces
  • Credits: 3
  • Course List Code: ECON/A A E/ENVIR ST/URB R PL 671
  • Title: Energy Economics
  • Credits: 3
  • Course List Code: GEN BUS 311
  • Title: Fundamentals of Management and Marketing for Non-Business Majors
  • Credits: 3
  • Course List Code: I SY E 313
  • Title: Engineering Economic Analysis
  • Credits: 3
  • Course List Code: I SY E/PSYCH 653
  • Title: Organization and Job Design
  • Credits: 3
  • Course List Code: I SY E/B M E 662
  • Title: Design and Human Disability and Aging
  • Credits: 3
  • Course List Code: INTL ST/A A E 373
  • Title: Globalization, Poverty and Development
  • Credits: 3
  • Course List Code: JOURN 447
  • Title: Strategic Media Planning
  • Credits: 4
  • Course List Code: KINES 312
  • Title: Technology for Physical Activity and Health Professionals
  • Credits: 2
  • Course List Code: LSC 250
  • Title: Research Methods in the Communication Industry
  • Credits: 3
  • Course List Code: LSC 270
  • Title: Marketing Communication for the Sciences
  • Credits: 3
  • Course List Code: LSC 350
  • Title: Visualizing Science and Technology
  • Credits: 3
  • Course List Code: LSC 432
  • Title: Social Media for the Sciences
  • Credits: 3
  • Course List Code: LSC 435
  • Title: Brand Strategy for the Sciences
  • Credits: 3
  • Course List Code: LSC 440
  • Title: Digital Media and Science Communication
  • Credits: 3
  • Course List Code: LSC 625
  • Title: Risk Communication
  • Credits: 3
  • Course List Code: LSC 640
  • Title: Case Studies in the Communication of Science and Technology
  • Credits: 3
  • Course List Code: M E 349
  • Title: Engineering Design Projects
  • Credits: 3
  • Course List Code: M E 351
  • Title: Interdisciplinary Experiential Design Projects I
  • Credits: 3
  • Course List Code: M E 352
  • Title: Interdisciplinary Experiential Design Projects II
  • Credits: 3
  • Course List Code: M E 549
  • Title: Product Design
  • Credits: 3
  • Course List Code: M H R 300
  • Title: Managing Organizations
  • Credits: 3
  • Course List Code: M H R 305
  • Title: Human Resource Management
  • Credits: 3
  • Course List Code: M H R 320
  • Title: New Ventures in Business, the Arts and Social Entrepreneurship (restricted to students in the StartUp Learning Community)
  • Credits: 3
  • Course List Code: M H R 321
  • Title: Social Entrepreneurship (restricted to students in the StartUp Learning Community)
  • Credits: 1
  • Course List Code: M H R/A A E 540
  • Title: Intellectual Property Rights, Innovation and Technology
  • Credits: 3
  • Course List Code: M H R 628
  • Title: Negotiations
  • Credits: 3
  • Course List Code: M H R/INTEGART 632
  • Title: Introduction to Arts Entrepreneurship
  • Credits: 3
  • Course List Code: M H R/INTEGART 636
  • Title: Entrepreneurship in Arts & Cultural Organizations
  • Credits: 3
  • Course List Code: M H R 640
  • Title: Creative Destruction Lab I
  • Credits: 1
  • Course List Code: M H R 641
  • Title: Creative Destruction Lab II
  • Credits: 2
  • Course List Code: MARKETNG 300
  • Title: Marketing Management
  • Credits: 3
  • Course List Code: MARKETNG 340
  • Title: Technology Product Marketing
  • Credits: 3
  • Course List Code: MARKETNG 355
  • Title: Marketing in a Digital Age
  • Credits: 3
  • Course List Code: MARKETNG 426
  • Title: Strategic Retailing
  • Credits: 3
  • Course List Code: MARKETNG 437
  • Title: New Product Innovation
  • Credits: 3
  • Course List Code: PHILOS 243
  • Title: Ethics in Business
  • Credits: 3-4
  • Course List Code: R M I 300
  • Title: Principles of Risk Management
  • Credits: 3
  • Course List Code: R M I 650
  • Title: Sustainability, Environmental and Social Risk Management
  • Credits: 3
  • Course List Code: REAL EST/A A E/ECON/URB R PL 306
  • Title: The Real Estate Process
  • Credits: 3
  • Course List Code: REAL EST 415
  • Title: Valuation of Real Estate
  • Credits: 3
  • Course List Code: STS 201
  • Title: Where Science Meets Society
  • Credits: 3
  • Course List Code: THEATRE 260
  • Title: Producing Theatre
  • Credits: 3
  • Course List Code: THEATRE 501
  • Title: The Business of Acting
  • Credits: 3

Certificate Completion Requirement

This undergraduate certificate must be completed concurrently with the students undergraduate degree. Students cannot delay degree completion to complete the certificate.


Learning Outcomes

  1. Correctly demonstrate knowledge of basic market discovery techniques and apply basic market discovery techniques.
  2. Demonstrate proficiency in knowing the basic steps taken to start a new venture.
  3. Demonstrate knowledge of career paths in entrepreneurship.

Advising and Careers

Students who have declared the Certificate in Entrepreneurship will be assigned to the Business Certificate Advising Committee.


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