Program Overview

Program Overview

The Innovation and Marketing Technology microcredential aims to identify and explore the role of innovative and emerging technologies and apply them to omnichannel marketing contexts, from a customer-centric strategic perspective. In an era of profound digital transformation in which more and more technologies are available at the service of marketing, it is necessary to understand how to innovate and generate value for customers and for the company, through technology-supported omnichannel marketing strategies that allow for increased attraction, acquisition, and retention.

Coordination

The program is coordinated by Jose Miguel Cachulo Pereira.

Program Details

• Duration: 4 weeks
• Mode: B-learning / evening
• Course: Microcredencial
• National/EU student tuition fee 2024/2025: 105
• Scientific area(s): Marketing and Publicity
• Teaching language(s): Portuguese
• International tuition fees 2024/2025: 105

Admissions

The course is currently without an active applications phase.

Department and School

The program is offered by the Institute of Higher Education for Accountancy and Administration.