Program Overview

Graduate Specialisation Programme in Content Marketing and Digital Advertising

The Graduate Specialisation Programme in Content Marketing and Digital Advertising is scheduled to take place between January and May 2026.

Programme Overview

The specialization course is aimed at graduates and senior professionals from the fields of marketing, management, and/or communication who wish to respond to current business challenges, particularly in attracting and motivating target audiences in digital channels, using advanced strategies and techniques in narrative, formats, monetization, optimization, and channel and content management, supported by technologies such as artificial intelligence or content management systems.

Teaching Staff

The teaching staff of this programme is composed of highly qualified professionals with extensive experience in digital marketing, programmatic advertising, content management, and technological innovation.

Programme Details

• Duration: 1 semester
• Mode: B-learning / evening
• Course: Graduate Specialisation Programme
• National/EU student tuition fee 2025/2026: 500
• Scientific area(s): Marketing
• Teaching language(s): Portuguese
• International tuition fees 2025/2026: 2075

Admissions

• Openings: 20
• Application period: 23/09/2025 to 16/10/2025

Curricular Plan

The Graduate Specialisation Programme in Content Marketing and Digital Advertising has a duration of 1 semester.

Director

The director of the programme is R˙ben Filipe da Silva Pinhal.

Departments/Polytechnic Schools

The programme is associated with the Institute of Higher Education for Accountancy and Administration.