Microcredencial in Omni-channel Branding and Value Proposition
Aveiro , Portugal
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Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
Blended
Duration
54 hours
Details
Program Details
Degree
Courses
Major
Digital Marketing | E-Commerce | Marketing
Area of study
Business and Administration | Information and Communication Technologies
Education type
Blended
Course Language
English
About Program
Program Overview
Program Overview
The Microcredencial in Omni-channel Branding and Value Proposition is a program designed to equip students with the knowledge and skills to build a brand strategy associated with an omni-channel value proposition.
Program Objectives
- Knowing how to build a Brand strategy associated with an omni-channel value proposition
- Knowing how to develop a value proposition in an omni-channel environment
- Knowing how to develop a mix strategy in an omni-channel context
Program Details
Coordination
The program is coordinated by Jose Miguel Cachulo Pereira.
Departaments/Polytechnic Schools
The program is offered by the Institute of Higher Education for Accountancy and Administration.
Study Programme
- Duration: 54h total (15h of contact, calendar to be defined)
- Mode: B-learning / evening
- Course: Microcredencial
Tuition Fees
- National/EU student tuition fee 2024/2025: 70
- International tuition fees 2024/2025: 70
Scientific Area
The program falls under the scientific area of Marketing.
Teaching Language
The teaching language for the program is Portuguese.
Admissions
The program does not have an active applications phase at the moment.
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