Program Overview

Master of Marketing and Innovation Management

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts. Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.

About this Course

This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.

Australian Qualifications Framework (AQF) level

This course has been accredited by ECU as an AQF Level 9 Masters Degree (Coursework) Award.

Course code

L42

Entry requirements

ECU admission and English language requirements apply.

• Academic Admission requirements (Band 6):
  • Bachelor degree; or
  • Equivalent prior learning including at least five years relevant professional experience.
• English Language requirements (Band 4):
  • IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0);
  • Bachelor degree from a country specified on the English Proficiency Bands page;
  • Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent);
  • Where accepted, equivalent prior learning, including at least five years relevant professional experience; or
  • Other tests, courses or programs defined on the English Proficiency Bands page.

Admissions

ECU admission profile

Fees

• Domestic fee paying - estimated 1st year indicative fee: AUD $29,800
• International students - estimated 1st year indicative fee: AUD $39,650

Duration

2 years full-time or part-time equivalent

Availability & Campus

Location | Semester 1 | Semester 2
---|---|---
City Campus | FT PT | FT PT
Joondalup | |
South West | |
Sri Lanka | |
Online | FT PT | FT PT

• FT = Full-time study
• PT = Part-time study

Course Details

Semester availability

• Semester 1: Study full-time at City Campus or Online
• Semester 1: Study part-time Online
• Semester 2: Study full-time at City Campus or Online
• Semester 2: Study part-time Online

Course Structure

Students are required to complete 9 core units and an approved 60 credit point specialisation (or elective units as approved by the Course Coordinator). Year 1 Semester 1

• Unit Code | Unit Title | Credit Points
  ---|---|---
  • FBL5010| Managing People and Organisations| 20
  • FBL5020| Marketing Leadership| 20
  • FBL5030| Fundamentals of Value Creation in Business| 20
    Year 1, Semester 2 and Year 2, Semesters 1 & 2*
• MKT5325| Applied Digital Marketing| 20
• DES5102| Design Thinking| 20
• MKT6304| New Product Development| 20
• MKT6308| Current Issues in Marketing| 20
• MBA6090| Entrepreneurship, Innovation and Creativity| 20
• MKT6310| Marketing Research| 20
  Units from Approved Specialisation (60 credit points) OR 3 x Level 5 or Level 6 units from the School of Business and Law as approved by the Course Coordinator.

Specialisations you can study in this course

One or more of the specialisations in this course is externally recognised when studied within this course. Refer to the specialisation for more information.

• Information Systems ECU City 2026
• Project Management ECU City 2026

Course Notes

Important course notes

• Cross-Campus attendance: From 2018 - students will be required to attend Joondalup to complete the Business Units and Mount Lawley to complete the Design and Advertising units.
• Internship option: Students can choose to complete a 20-credit point work placement unit as an elective in this course.

Course learning outcomes

1. Apply critical thinking and technical skills to solve authentic business problems.
2. Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
3. Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods.
4. Independently initiate, plan and execute a substantial project to meet agreed deliverables.
5. Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.

Professional Recognition

Course Accredited by: Australian Marketing Institute (AMI) This course is accredited by the AMI, which is the largest network of marketers in Australia. The AMI is the requisite organisation for professional marketers and authoritative voice of marketing in Australia. This accreditation ensures continued professional relevance for graduates by delivering currency in response to evolving local and global marketing practices and needs.

Career Opportunities

Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing. Possible future job titles:

• Marketing Director
• Marketing Manager
• Sales Manager
• Brand Manager
• Product and Advertising Manager
• Market Researcher

Fees and Scholarships

Fees

• AUD $29,800 - Domestic fee paying estimated 1st year indicative fee
• AUD $39,650 - International students estimated 1st year indicative fee

Scholarships

ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.