Program Overview

MSc Business Analytics

The MSc Business Analytics programme at Aston University is designed to equip students with the skills and knowledge required to succeed in today's data-driven business world. The programme focuses on essential areas like descriptive analytics, statistical modelling, data mining, and visualisation, blending academic rigour with practical skills in data analysis.

Course Overview

The programme is tailored for those eager to master the art of interpreting and leveraging vast data sets to improve business performance. It attracts a diverse international student body and enhances analytical capabilities, as well as develops communication, teamwork, and cross-cultural management skills.

Accreditation

The course is accredited by the Institute of Analytics (IoA), offering enhanced employability, IoA membership benefits, and fast-track professional advancement opportunities.

Teaching Approach

The programme uses a block learning structure, where students study one subject at a time, instead of several at once. This approach supports a balanced study-life experience, reduces the stress of multitasking across various subjects, and fosters a better understanding of each topic.

Modules

The taught stage includes core modules such as:

• Predictive Analytics
• Programming for Data Analytics
• Decision Models
• The Aston Global Advantage
• Descriptive Analytics
• Effective Management Consultancy
• Applied Research Methods and Skills

Optional modules include:

• Machine Learning for Business Analytics
• Simulation for Managerial Decision Making
• Digital Marketing
• Performance Analytics
• Business Forecasting
• Advanced Spreadsheets and Databases
• Blockchain and Fintech

Dissertation Stage

The dissertation stage involves an independent research project, where students can choose a business analytics topic of their interest and demonstrate their ability to conduct independent research.

Programme Outcomes

Upon successful completion of the programme, students will be able to:

• Use modern analytical tools and technologies to design business analytical solutions
• Communicate insights obtained using advanced analytical techniques to an intended audience
• Apply advanced descriptive analytics methods within data exploration and visualisation projects
• Implement predictive analytics projects to forecast various economic variables
• Evaluate and adapt advanced methodological tools for independently planning and managing consultancy projects

Entry Requirements

• A 2:2 (lower second-class honours) degree or equivalent in a relevant subject
• Additional requirements, such as quantitative modules at bachelor's level, achieving a minimum of 60%
• A professional reference or academic transcript
• English language requirements for international students

Fees and Scholarships

• UK students: ｣14,000 (2026/27)
• International students: ｣25,500 (2026/27)
• Scholarships available for UK and international students

Career Prospects

Graduates of the MSc Business Analytics programme are in high demand for roles in international companies and consultancies, equipped with skills to interpret and communicate strategic data insights, ensuring a competitive edge in this rapidly evolving and influential field.

Assessment

A variety of assessment methods are used, including exams, coursework, poster design, presentations, and group work. Practical assessments help students develop the skills and competencies required for future job roles.

Student Life

Aston University offers a range of student life activities, including accommodation, students' union, Birmingham life, clubs and societies, sports, and student support.