Program Overview

Introduction to the BSc (Hons) Business Analytics Program

The BSc (Hons) Business Analytics program at Aston University is designed to equip students with the skills and training necessary to use the most relevant tools to inform and influence decision-making in a business setting. This program combines general business studies with specialized business analytics tools and techniques, providing students with a comprehensive understanding of data analysis and its application in real-world scenarios.

Program Overview

The BSc (Hons) Business Analytics program is a four-year course that includes an integrated placement year. This placement year provides students with the opportunity to gain relevant work experience and develop professional and transferable skills. International students may opt out of the placement year, but it is highly recommended as it enhances employability and provides valuable industry experience.

Course Objectives

The program aims to:

1. Provide familiarity with tools for mathematical and statistical modeling in a business setting.
2. Enable students to apply core concepts, principles, and tools of business analytics in well-defined contexts.
3. Develop students' ability to communicate straightforward arguments, methods, results, and conclusions derived from both quantitative and qualitative analysis.
4. Equip students with graduate-level transferable skills and learning approaches needed for continuing professional development.

Modules and Learning Outcomes

The program is structured into four years, with each year focusing on different aspects of business analytics:

• Year 1: Introduction to general business studies topics, including mathematics and statistics for business, operations management, accounting for business, and informational technology in business.
• Year 2: Specialization in business analytics subjects, tools, and techniques, including optimization and decision analytics, data visualization, and software for analytics.
• Placement Year: Students spend a year in industry, applying theoretical knowledge in a practical setting and developing professional skills.
• Final Year: Further specialization in business analytics, with modules including data mining and big data, effective management consultancy, and performance and efficiency analytics.

Entry Requirements

• A Levels: BBB (standard offer), BBC (contextual offer)
• BTEC: Extended Diploma DDD (standard offer), DDM (contextual offer)
• IB: 31 points overall in the IB diploma with grades 5,5,5 in 3 higher level subjects
• Access: QAA-recognised Access Diploma with 45 credits at Level 3, including 21 credits at distinction
• T Levels: Accepted qualifications include Design, Surveying and Planning for Construction, Digital Production, Design and Production, among others
• GCSEs: Maths grade B/5, English Language or English Literature grade C/4
• International Students: Qualifications equivalent to the above, with English language proficiency

Fees and Scholarships

• UK Students (2026/27): Annual tuition fees Ł9,535, with a reduced fee of Ł1,250 during the placement year
• International Students (2026/27): Annual tuition fees Ł23,500, with a reduced fee of Ł2,500 during the placement year
• Scholarships are available to support talented and hardworking students

Career Prospects

Graduates of the BSc (Hons) Business Analytics program are in high demand across various sectors, including banking, consultancy, government, and not-for-profit organizations. Roles include management analyst, consultant, data analyst, business intelligence analyst, market research analyst, and data scientist. Aston University's strong industry links and focus on employability enhance graduates' career prospects.

Assessment

Assessment is through a mix of coursework and examinations, with an additional portfolio produced during the placement year. This portfolio reflects on the student's experience and analyzes a situation identified within the placement organization, drawing on learning from previous studies.

Conclusion

The BSc (Hons) Business Analytics program at Aston University offers a comprehensive education in business analytics, combining theoretical knowledge with practical experience through an integrated placement year. With its strong focus on employability, industry links, and graduate outcomes, this program is ideal for students seeking a career in business analytics or related fields.