Program Overview

Introduction to the BSc (Hons) Marketing Program

The BSc (Hons) Marketing program at Aston University is designed to provide students with a comprehensive understanding of marketing principles and practices. This program is closely connected to the real-world industry, with experienced academics who have worked in the field. Students will learn from professionals who have been where they want to go, gaining practical skills and theoretical knowledge to succeed in the marketing world.

Course Overview

The BSc (Hons) Marketing degree is a four-year program that includes an integrated placement year. This program will equip students with the skills and knowledge required to succeed in the fast-paced business world. Students will learn how to stay ahead in business, satisfy changing customer needs, and create successful strategies. The course is delivered by Aston Business School, which is part of an elite group of global business schools that hold the gold standard of 'triple-crown' accreditation from AACSB, AMBA, and EQUIS.

Why Study Marketing at Aston University?

Aston University's marketing program is highly regarded, with the university ranked 16th overall in the UK (Complete University Guide, 2026). The program is also top 5% in the world (QS World University Rankings 2026) and professionally accredited by the Chartered Institute of Marketing (CIM). Students will gain industry-recognized qualifications at an accelerated pace and have access to top-notch software licenses, including Adobe and Solidworks.

Course Objectives

The BSc (Hons) Marketing program has several objectives, including:

• Enabling students to demonstrate understanding and application of core theory and knowledge in marketing within the wider business context.
• Enabling students to work effectively as independent self-managed/self-regulated learners who are socially responsible.
• Enabling students to communicate effectively in a manner appropriate to the setting, task, and/or audience.
• Developing innovative thinking in problem-solving.
• Enabling students to make appropriate operational and strategic decisions and to apply knowledge based on sound analysis in an international context.

Modules

The program consists of several modules, including:

Year 1 Modules

• Marketing Principles
• Essential Skills for Marketers
• Consumer Behaviour
• Marketing Communications
• Content Marketing
• Law, Economics and Accounting for Marketers
• Foundations of Business Analytics
• User Experience Design

Year 2 Modules

• Market Research
• Services Marketing and Management
• Stakeholder Relations Management
• Digital Analytics
• Digital and Social Media Marketing

Placement Year Modules

• Integrated Placement Year

Final Year Modules

• Marketing Strategy
• Strategic Management
• Digital Innovation for Marketing
• Ethical and Sustainable Marketing
• Strategic Brand Management

Entry Requirements

The entry requirements for the BSc (Hons) Marketing program include:

• A Levels: BBB (standard offer) or BBC (contextual offer)
• BTEC Extended Diploma: DDD (standard offer) or DDM (contextual offer)
• IB: 31 points overall in the IB diploma with grades 5,5,5 in 3 higher level subjects
• Access: QAA-recognised Access Diploma with 45 credits at Level 3
• T Levels: Various T Levels are accepted qualifications for this course
• GCSEs: Maths (grade C/4) and English Language or English Literature (grade C/4)

Fees and Scholarships

The course fees for the BSc (Hons) Marketing program are:

• UK students: ｣9,535 per year (2026/27)
• International students: ｣23,500 per year (2026/27) Aston University offers various scholarships to help lower tuition and living costs.

Career Prospects

The BSc (Hons) Marketing program will prepare students for a range of careers across the public, private, and third sectors. Graduates are in high demand by organizations that need managers who can combine broad-based and specialist knowledge in marketing. Alumni have gone on to work at companies such as BMW, Renault Group, Boots, Ford Motor Company, and Lloyds Bank.

Assessment

Assessment is provided through a combination of written and oral examinations, class tests, individual and group coursework, projects, presentations, and practical assessments. Students will also be assessed on their portfolio produced as part of their placement experience.

Aston Power Skills

Aston University has introduced Aston Power Skills, which are built into every undergraduate degree. These skills include:

• AI & Digital
• Innovation & Entrepreneurship
• Inclusive Leadership
• Environmental Sustainability These skills will help students develop expertise in four key areas and gain the skills employers look for worldwide.