Program Overview

Introduction to the BSc (Hons) Psychology and Marketing Programme

The BSc (Hons) Psychology and Marketing programme at Aston University is designed to provide students with a comprehensive understanding of psychology and marketing, as well as the practical skills necessary to excel professionally. This dual-accredited programme is accredited by the British Psychological Society (BPS) and the Chartered Institute of Marketing (CIM), offering students the opportunity to gain industry-recognised qualifications.

Programme Overview

The programme aims to equip students with a deep understanding of human behaviour and the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour. Students will also learn core concepts of marketing theory and develop skills and experience to apply them in real-world settings. The programme includes an integrated placement year, which provides students with the opportunity to gain valuable career-enhancing experience in a real-world working environment.

Programme Structure

The programme is structured over four years, with the first year introducing students to the key principles and concepts of psychology and marketing. The second year builds on this foundation, introducing students to new subject areas such as individual differences, health and personality, and marketing communications. The third year is spent on a placement, where students can apply their knowledge and skills in a real-world setting. The final year allows students to deepen their understanding of developmental and social psychology, while also selecting optional marketing modules that fit their interests.

Modules and Learning Outcomes

The programme consists of a range of modules, each with its own set of learning outcomes. These modules include:

• Key Skills in Psychology I and II
• Biological and Cognitive Psychology
• Developmental and Social Psychology
• Marketing Principles
• Law, Economics and Accounting for Marketers
• Marketing Communications
• Consumer Behaviour
• Applied Psychology and Professional Skills
• Research Methods and Data Analysis
• Individual Differences and Personality
• Cognition and Cognitive Neuropsychology
• Stakeholder Relations Management
• Services Marketing & Management
• Market Research
• Digital Analytics
• Final Year Project
• Critical Social Psychology
• Child Development
• Marketing Strategy
• Ethical and Sustainable Marketing
• Strategic Brand Management

Entry Requirements

The entry requirements for the programme include:

• A Levels: BBB in any three A Level subjects, or BBC in any three A Level subjects plus grade B in either Core Maths or Extended Project Qualification (EPQ)
• BTEC: DDD in a National Extended Diploma (RQF) or Extended Diploma (QCF) in any subject
• International Baccalaureate Diploma: 31 points overall, with grades 5, 5, 5 in three Higher Level subjects
• GCSEs: Five GCSEs at grade C/4 or above, including Maths and English Language or English Literature
• Resit Applicants: We welcome applications from students who are resitting to improve their grades
• Contextual Offers: Aston Ready is our contextual offer scheme, which can reduce your undergraduate offer by one or two grades

Fees and Scholarships

The tuition fees for the programme are:

• UK students: Ł9,535 per year (2026/27), with a reduced fee of Ł1,250 during the placement year
• International students: Ł22,575 per year (2026/27), with a reduced fee of Ł2,500 during the placement year Aston University offers a range of scholarships to help lower tuition and living costs.

Career Prospects

Graduates from the BSc (Hons) Psychology and Marketing programme have gone on to work in a range of organisations, including the BBC, the Civil Service, Deloitte, HSBC, IBM, Jaguar Land Rover, KPMG, and the NHS. The programme provides students with a broad range of skills, including communication, critical thinking, and problem-solving, making them highly employable in a variety of careers.

Assessment

The programme uses a range of assessment types, including class tests, end-of-year examinations, essays, research reports, presentations, and statistics assignments. The assessment strategy reflects the national educational requirements in the Framework for Qualifications of Higher Education.

Why Choose Aston University?

Aston University is a diverse, close-knit community that welcomes international students. Our courses are practical, inspired by industry, and many have internationally recognised accreditations. We provide outstanding career support, advice, and placement opportunities, making us an excellent choice for students looking to study psychology and marketing.