Program Overview

Digital Marketing Degree Apprenticeship BSc (Hons)

Code: ST0481

Location: Aston University, Birmingham

Course Overview

The Digital Marketing Degree Apprenticeship is a Level 6 program designed to provide practical and theoretical training for digital marketers. This course is ideal for those early in their career or school leavers applying for Degree Apprenticeship roles.

Course Description

This course will provide mentorship and guidance from experienced professionals, enhancing practical knowledge. By successfully completing this program, apprentices will be awarded a BSc in Digital Marketing and an apprenticeship certificate.

What We Will Provide

• Mentorship and guidance from experienced professionals
• Enhancement of practical knowledge
• A BSc in Digital Marketing
• An apprenticeship certificate

What You Will Provide

• Balance academic work, full-time employment, and on-the-job training
• Engage with teaching materials, online lectures, and in-person sessions
• Submit coursework and other assessments in a timely manner

What Skills Will We Teach

• Theory and key skills in digital marketing
• Application of skills straight into practice whilst employed as an apprentice
• Development of a diverse range of digital-oriented marketing skills, including:
  • Communication planning
  • Online analytics
  • Content marketing
  • Digital advertising

Career Prospects

A Digital Marketing Degree Apprenticeship opens a route for prospective marketers to acquire fresh skills and an official degree, leading to roles like:

• Digital Marketing Specialist
• Social Media Manager
• Content Marketing Manager
• SEO Specialist
• PPC Specialist
• Email Marketing Specialist
• E-commerce Manager

How You Will Learn

The course is delivered through blended learning, with most teaching delivered through the virtual learning environment, Blackboard. Apprentices will also attend a two-day session on campus once per term.

What You Will Learn

• Broad knowledge of digital marketing, covering topics such as digital advertising, content marketing, and online analytics
• Communications strategy
• Core knowledge, skills, and behaviors required to thread innovation and insight through every project

Facilities

Apprentices enjoy full access to all facilities available to regular students, including the library, labs, study spaces, cafes, and more.

Course Objectives

1. Use theoretically underpinned management techniques to bring about sound analysis, design, and delivery of management solutions.
2. Demonstrate understanding and application of core theory and knowledge in marketing within the wider business context.
3. Develop personal and intercultural awareness needed to work and communicate effectively in business.
4. Work effectively as independent self-managed learners and as parts of a team; demonstrate graduate-level transferable skills.
5. Learn to make appropriate operational and strategic decisions and to apply knowledge based on sound analysis in an international context.

Modules and Learning Outcomes

The apprenticeship is taught at undergraduate level (Levels 4-6) over three years, starting with a foundation of business and management topics that will underpin a specialism in digital media for marketing.

Stage 1 Modules

Stage 1 Outcomes

• Demonstrate core aspects of digital advertising and evaluate digital advertising technologies
• Construct and summarize an integrated digital advertising campaign
• Discuss the marketing environment using appropriate tools and techniques
• Understand the regulation of marketing and its influence on marketing strategy and tactics
• Demonstrate cooperative working in a small group to present findings and evaluate strategic implications

Stage 2 Modules

Stage 2 Outcomes

• Present marketing strategies and methods reflective of the services and events industry
• Experiment and work effectively as part of a team to apply problem-solving tools and techniques
• Analyze a problem situation and apply course topics to the given problem
• Consider challenges proposed by project implementation and recognize the value of continuous improvement
• Define and apply services and events theoretical models and concepts

Stage 3 Modules

Entry Requirements

• Apply for a Degree Apprenticeship role or already be employed in a job in England with responsibilities aligned with the degree content
• Indicative entry requirements:
  • A Levels: CCC or above
  • GCSEs: Five GCSEs at Grade C/4 or above, including Mathematics and English
• Apprentices are selected based on their applications, an interview, and an assessment process

Course Fees

• Tuition fees are met by the UK government and the employer
• Funding band for this degree apprenticeship: Ł21,000

Assessment

• Assessed through two applied assignments per module that relate directly to the role in the organization
• No traditional examinations; assessments give the opportunity to demonstrate how learning has been implemented and had a positive impact
• Final year: Complete a large work-based project requiring application of all theory and skills gained throughout the apprenticeship

End Point Assessment

• The apprenticeship concludes with the end-point assessment (EPA)
• Present work-based project to an interview panel explaining what was delivered, how skills were implemented, and the impact on the organization
• Participate in a professional discussion to demonstrate competencies and application of learning in the workplace
• Assessors consider what grade should be awarded for the apprenticeship: fail, pass, merit, or distinction