Public Library Marketing and Public Relations
Ann Arbor , United States
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Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
Fully Online
Duration
4 weeks
Details
Program Details
Degree
Courses
Major
Marketing | Public Relations
Area of study
Social Sciences
Education type
Fully Online
Course Language
English
About Program
Program Overview
Public Library Marketing and Public Relations
Description
In this course, part of the Public Library Management Professional Certificate program, students will learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about their library and build better conversations and relationships with patrons. Solutions at multiple budget points, such as DIY software versus working with a designer, will also be discussed.
Subjects
- Arts & Culture
- Social Sciences
Series
- Public Library Management
Language
English
Duration
4 weeks
Status
Available
U-M Credit Eligible
No
Instructor
- Kristin Fontichiaro, Clinical Associate Professor
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