Program Overview

Master of Digital Media

The Master of Digital Media is a postgraduate program designed for future-focused professionals with an entrepreneurial spirit. This course is informed by an advisory panel of prominent practitioners from industry and government, offering key insights into the latest industry practices and processes.

Overview

The program aims to advance career options as a digital media professional or implement digital transformations in the current industry. Through a flexible and regularly updated curriculum, students learn skills to excel in:

• User experience (UX) design
• Game production
• Search engine optimisation
• Content production and strategy
• Visualisations of data
• Social network and web analytics
• Design research

Students graduate with an impressive portfolio of UX and human-centred design research method examples, ready to work as digital media strategists, web designers, or cross-media practitioners.

Learning Outcomes

On successful completion of this course, students will be able to:

1. Plan and execute substantial digital media projects, including visual and audio design elements, motion graphics, and animation, for a range of professional contexts.
2. Propose and critique processes for digital media transformation.
3. Analyse and interpret a range of data sources to assess and critically review projects and understand a context.
4. Apply digital media industry project management processes with a high level of personal autonomy and accountability.
5. Advocate and adjudicate solutions for working with others, as a leader or a team, to implement co-design and co-creation tools.
6. Communicate the potential and shortcomings of technology to justify and interpret practical and theoretical propositions, methodologies, conclusions, and professional decisions to a range of audiences.

Industry Relevance

The course is informed by industry experts to help students understand and respond to the issues facing the industry. In the second year of study, students undertake a research project with both a practical and written component, with the option to link this to a known industry problem. Students can also gain sought-after business skills by embarking on a work placement or internship within the network of industry leaders.

Entry Requirements

To be considered for postgraduate study, applicants need to have specific academic qualifications. The entry criteria include:

• Completion of an Australian Bachelor degree (or equivalent) in any discipline.
• Completion of an Australian Graduate Diploma (or equivalent) in a similar discipline.
• IELTS (or equivalent): Overall score of 6.5 (with no band less than 6.0 in Listening, Reading, Writing, and Speaking).

Course Structure

To attain the Master of Digital Media, students must complete 192 credit points, consisting of:

• Option A: 156 credit points of Core Studies and 36 credit points of Elective Studies.
• Option B: 168 credit points of Core Studies and 24 credit points of Elective Studies.

Units

The course includes a range of units, such as:

• Research Methods
• Engaging Learners in Digital Environments
• Digital Media for Sport and Health
• Design Management
• Video Production
• Web Technologies
• Analysing the Web and Social Networks
• Professional Internship
• Digital Learning Platforms

Fees and Scholarships

The tuition fee for full-time international students is AU$17,500 per semester. Victoria University offers various scholarships, including the VU Block Model International Scholarship, which provides up to 30% off tuition fees for the entire first year of study.

Careers

This course prepares students for work in a diverse range of fields, including:

• Digital media 'all-rounder'
• UX practitioner
• Digital media producer
• Digital marketing manager
• E-learning designer
• Mobile and web designer
• Digital media strategist
• Social media strategy and analyst
• Cross-media practitioner.

Graduates can expect to find employment in these areas, with salaries varying based on the specific role and industry.