Program Overview

Master's in Marketing and Strategy - Executive

The Master's in Marketing and Strategy - Executive program is designed to equip students with the knowledge and skills necessary to create value in a constantly changing world. The program aims to deepen students' understanding of strategy and marketing, emphasizing innovation and digitization, and promoting a strategic look focused on the market.

Education Objectives

The program's education objectives are to:

• Acquire and consolidate concepts, models, and relevant analysis tools in strategy and marketing.
• Equip students with practical instruments for analyzing marketing and strategy decisions.
• Develop an integrated perspective on how to conduct a strategic analysis or develop a marketing plan.

General Characterization

Program Details

• DGES code: MC78
• Cycle: Master (2nd Cycle)
• Degree: Master
• Coordinator: Prof. Luís Almeida Costa
• Fees: 14,800
• Schedule: Mondays and Wednesdays from 6:30 pm to 10:30 pm
• Teaching language: Portuguese | English

Degree Pre-requisites

Completion of 60 ECTS distributed as follows: 30 ECTS in curricular units + 30 ECTS in thesis (Work project)

Conditions of Admittance

To be admitted to the program, applicants must:

• Hold a bachelors degree or equivalent
• Hold a foreign higher academic degree following a 1st cycle of studies according to the Bologna process
• Hold an equivalent academic degree acquired abroad that is recognized by Nova SBE
• Have an academic degree in areas such as Management, Technologies, Social Sciences, or similar
• Have at least 5 years of experience in functions relevant to their academic area, preferably as executives and/or managers who intend to improve or update their skills in the areas of strategy and marketing

Structure

The program structure includes the following courses:

• Marketing Communications (3 ECTS)
• Strategy (4 ECTS)
• Corporate Strategy (4 ECTS)
• Strategic Execution (3 ECTS)
• Marketing Management (4 ECTS)
• International Business (2 ECTS)
• Digital Marketing (4 ECTS)
• Applied Research Methods (2 ECTS)