Marketing Degree

The University of North Dakota offers a Bachelor in Business Administration (B.B.A.) with a major in Marketing. This program is designed to provide students with a comprehensive understanding of marketing principles, including strategic market planning, consumer behavior, and digital marketing.

Program Details

• Program Type: Major
• Format: On Campus or Online
• Estimated Time to Complete: 4 years
• Credit Hours: 120

Why Earn a Business Marketing Degree?

The marketing degree program at the University of North Dakota delivers an extensive understanding of various marketing aspects, including:

• Professional Branding/Personal Marketing
• Marketing Strategy
• Brand and Product Management
• Marketing Administration
• Consumer Behavior
• Digital Marketing/Social Media Marketing
• Integrated Marketing Communications
• International Marketing
• Marketing Research
• Professional Sales

Students will engage in marketing exercises, plans, and perform brand and market feasibility audits, developing skills to help clients understand consumer behavior, interpret analytics, and boost sales.

Personalized Marketing Degree

Upon admission to UND, students work one-on-one with a full-time business academic advisor to create a personalized pathway to degree completion, considering their interests and career goals.

Business Marketing Degree

The program offers:

• A paid marketing internship with recognizable companies
• Personalized career support through the Pancratz Career Development Center
• Accreditation by AACSB International, placing the Nistler CoBPA in the top 5% of business schools worldwide

What Can You Do with a Marketing Degree?

Marketing graduates are in high demand, with potential careers in:

• Market research
• Advertising
• Public relations
• Sales and customer service
• Brand management

Specific job titles may include:

• Account Executive
• Brand or Product Manager
• Marketing Analyst
• Market Researcher
• Marketing Director
• Marketing Manager
• Marketing Strategist
• Online Specialist
• Product Marketing Manager
• Professional B2B Marketing and Sales
• Sales Director
• Sales Manager
• Social Media Manager
• Sports Marketing

Five Reasons to Major in Marketing

1. Unlimited Marketing Career Opportunities: A marketing degree offers a diverse career path with unlimited opportunities.
2. Always in Demand: Marketing is a highly relevant field, ensuring job stability and high demand for marketing graduates.
3. High Earning Potential: The earning potential for marketing professionals is high, with median annual salaries ranging from $133,380 for advertising, promotions, and marketing managers.
4. Learn Something New Every Day: The marketing profession is ever-changing, with continuous learning opportunities.
5. Opens a World of Creativity: Marketing demands creativity, strategic thinking, and innovation, making it an exciting and challenging field.

Marketing Degree Courses

The program includes courses such as:

• Marketing Management (MRKT 450)
• Digital Marketing (MRKT 327)
• Brand and Product Management (MRKT 405)
• Marketing Analytics for Decision Making (MRKT 420)
• Personal Marketing (MRKT 201)
• Social Media (MRKT 347)

Marketing Degree Success

Success stories from marketing graduates demonstrate the program's effectiveness in preparing students for successful marketing careers.

Online Marketing Degree

The University of North Dakota offers a 100% online marketing degree program, providing flexibility and affordability. The program includes:

• Live online courses with real-time interaction
• Top-tier online student resources, including academic advising, free online tutoring, and unlimited academic coaching
• Same degree, classes, and interaction as on-campus students
• Full online access to libraries, writing centers, career services, and more
• 24/7 technical support

The online program is designed to provide students with a high-quality education, flexibility, and affordability, making it an excellent choice for those who cannot attend on-campus classes.

University of North Dakota: A Summary

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Overview:

The University of North Dakota (UND) is the state's oldest and largest university, offering over 225 accredited on-campus and online degrees. It is known for its commitment to student leadership and fostering a welcoming and inclusive campus environment.

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Services Offered:

UND provides a range of support services for students, including:

Diversity and Inclusion:

UND values diverse perspectives and actively promotes a sense of belonging for all students.

TRIO Programs:

Support for first-generation and Pell-eligible students to help them succeed at UND.

Pride Center:

Resources and support for the LGBTQ+ community on campus.

Disability Resources:

Equal opportunities for qualified students with disabilities to participate in all UND activities.

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Student Life and Campus Experience:

UND emphasizes student leadership and provides opportunities for students to make a positive impact. The campus offers a vibrant community with various student organizations and activities.

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Key Reasons to Study There:

Academic Excellence:

UND offers a wide range of highly accredited programs, including specialized fields like Unmanned Aircraft Systems Operations, Data Science, and Forensic Science.

Affordability:

UND consistently ranks among the best for educational quality and affordability.

Career Outcomes:

UND prepares students for successful careers with strong emphasis on practical skills and real-world experience.

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Academic Programs:

UND offers a diverse range of academic programs, with notable strengths in:

Unmanned Aircraft Systems Operations:

A cutting-edge program in a rapidly growing industry.

Data Science:

A high-demand field with strong career prospects.

Economics:

A solid foundation for careers in law, business, and other fields.

Forensic Science:

Immersive program with hands-on experience in forensic labs.