Strategic Communication, Advertising & Public Relations Certificate

The Strategic Communication, Advertising & Public Relations Certificate equips students with essential communication skills to navigate the evolving digital and social media landscape and strategically engage target audiences.

Program Details

• Program type: Certificates/Programs - Undergraduate
• Format: On Campus or Online
• Estimated time to complete: 1-2 semesters
• Credit hours: 12

Why Earn a Certificate in Advertising and Public Relations?

A certificate in Strategic Communication, Advertising & Public Relations demonstrates the ability to:

• Understand and incorporate diverse perspectives to craft impactful messages
• Develop and launch effective advertising and public relations strategies
• Strategically craft messages and content to achieve strategic objectives

Strategic Communication, Advertising & Public Relations at UND

• Complement a degree with highly marketable communication skills that apply across industries.
• Learn how to craft impactful messages for digital and social media platforms to reach diverse audiences.
• Gain hands-on experience using cutting-edge digital communication technologies to engage, inform, and influence.

Application Deadlines

• Fall: August 15
• Spring: December 15
• Summer: May 1

Advertising & Public Relations Certificate Courses

• Principles of Strategic Communication (COMM 374, 3 Credits): Introduces the fundamental theories, concepts, and applications of strategic communication.
• Advertising/Public Relations Campaigns (COMM 430, 3 Credits): Provides students an opportunity to apply their knowledge and skills in strategic communication to a real-client situation.
• Writing for Advertising & Public Relations (COMM 352, 3 Credits): Intensive practice in preparing, planning, and writing materials used in public relations.
• Integrated Marketing Communications (MRKT 340, 3 Credits): Focuses on the state-of-the-art strategic concept of integrated marketing communication.
• Persuasion (COMM 313, 3 Credits): Examines principles and practices of persuasion and its influence across communication contexts.
• Social Media Strategy (COMM 345, 3 Credits): Focuses on scholarly and commercial aspects of social media strategy as a communicative practice.

University of North Dakota: A Summary

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Overview:

The University of North Dakota (UND) is the state's oldest and largest university, offering over 225 accredited on-campus and online degrees. It is known for its commitment to student leadership and fostering a welcoming and inclusive campus environment.

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Services Offered:

UND provides a range of support services for students, including:

Diversity and Inclusion:

UND values diverse perspectives and actively promotes a sense of belonging for all students.

TRIO Programs:

Support for first-generation and Pell-eligible students to help them succeed at UND.

Pride Center:

Resources and support for the LGBTQ+ community on campus.

Disability Resources:

Equal opportunities for qualified students with disabilities to participate in all UND activities.

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Student Life and Campus Experience:

UND emphasizes student leadership and provides opportunities for students to make a positive impact. The campus offers a vibrant community with various student organizations and activities.

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Key Reasons to Study There:

Academic Excellence:

UND offers a wide range of highly accredited programs, including specialized fields like Unmanned Aircraft Systems Operations, Data Science, and Forensic Science.

Affordability:

UND consistently ranks among the best for educational quality and affordability.

Career Outcomes:

UND prepares students for successful careers with strong emphasis on practical skills and real-world experience.

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Academic Programs:

UND offers a diverse range of academic programs, with notable strengths in:

Unmanned Aircraft Systems Operations:

A cutting-edge program in a rapidly growing industry.

Data Science:

A high-demand field with strong career prospects.

Economics:

A solid foundation for careers in law, business, and other fields.

Forensic Science:

Immersive program with hands-on experience in forensic labs.