Program Overview

Strategic Marketing (Certificate)

The Strategic Marketing graduate certificate is designed for professionals that require an understanding of marketing to make informed strategic business decisions for their organizations.

Description

Marketing is the art and science of creating customer value and marketplace exchanges that benefit an organization and its stakeholders. The strategic marketing process is essential for enabling the organization to use its resources most efficiently and effectively to reach its target markets. This 12-credit-hour program will help you understand cutting-edge marketing concepts and give you the necessary skills and tools to design and implement an effective integrated marketing strategy that drives revenue growth.

Courses

The program includes a range of courses that cover key marketing concepts, including marketing research, marketing strategy, and digital marketing.

Admission Requirements

• Application for Admission with a $50 non-refundable application fee.
• Transcripts (unofficial): Uploaded as part of the application form.
  • If International: Uploads must include all college- or university-level transcripts or mark sheets (records of courses and marks earned), with certificates, diplomas, and degrees plus certified English translations.
• Verification of English proficiency is required if the applicant's native language is not English.
• Financial information is required if the applicant is not a US citizen and expects an F or J visa.
• Applicants must also fulfill any additional requirements the department specifies at the time of application.

Additional Requirements Specific to This Program

• Personal Statement: Letter of interest.
• Professional Resume
• Recommenders/References: Name three references. No recommendation letters are needed; these references will be contacted only if the committee deems it necessary.

Admission Application Deadlines

• Fall Semester: July 1
• Spring Semester: November 1
• Summer Session: April 1

Department

The program is offered by the Marketing department.

Program Faculty

The program faculty includes:

• Natalie Chisam (Marketing Research, Marketing Strategy)
• Anwesha De (Branding, Digital Marketing, Marketing Communication, Marketing Research, Marketing Strategy)
• Thomas Dotzel (Services Marketing, Marketing Strategy, Marketing Management)
• Sushma Kambagowni (Marketing Strategy, Text and Image Analytics, Digital Marketing)
• Blake Runnalls (Sales Force Management, Relationship Marketing, Marketing Management)
• Pinar Runnalls (Digital Marketing, International Marketing, Marketing Strategy)
• Amit Saini (Marketing Management, Business Ethics, Business-to-Business Marketing, E-Commerce Marketing)
• Sajeesh Sajeesh (Marketing Research, Pricing, Retailing, Quantitative Models, Emerging Markets)
• Sunil Singh (Marketing Strategy, Interpersonal Influences in Sales, Managing Frontline Interactions in Service and Sales, Marketing Management, Sales Management, Services Marketing)
• Ravi Sohi (Business-to-Business Marketing, E-Commerce Marketing, International Marketing, Marketing Channels Management, Sales Management)

Note

Certificate programs are not considered degree programs, and coursework for this program is delivered primarily online. International students should be aware that admission to this program is ineligible for immigration forms for an F-1 student visa.