Program Overview

Advertising and Public Relations (ADPR) Program

The Advertising and Public Relations (ADPR) program at the University of NebraskaLincoln offers a comprehensive curriculum that prepares students for careers in advertising, public relations, and related fields.

Program Overview

The ADPR program is designed to provide students with a strong foundation in the principles and practices of advertising and public relations. The program includes courses in advertising and public relations writing, visual communications, research methods, and campaign planning and execution.

Course Offerings

The ADPR program offers a wide range of courses, including:

• ADPR 98: Senior Assessment
• ADPR 151: Introduction to Advertising and Public Relations
• ADPR 189H: University Honors Seminar
• ADPR 191: Special Topics
• ADPR 207: Communicating Science with Public Audiences
• ADPR 221: Strategic Writing for Advertising and Public Relations
• ADPR 283: Strategy Development for Advertising and Public Relations
• ADPR 291: Special Topics
• ADPR 323: Copy and Concept
• ADPR 329: Jacht Ad Lab
• ADPR 333: Design and Layout
• ADPR 339: Student Ad Competitions
• ADPR 350: Public Relations Planning and Strategy
• ADPR 355: Event Planning for Branded Activations + Experiences
• ADPR 357: Account Planning
• ADPR 358: UX/UI Design
• ADPR 360: Media Planning and Strategy
• ADPR 361: Connecting Through Owned, Earned, and Paid Media
• ADPR 362: Digital Content Strategy
• ADPR 381: Applied Research in Advertising and Public Relations
• ADPR 391: Special Topics
• ADPR 417: Issues Management and Crisis Communications in Agricultural and Environmental Sciences
• ADPR 429: Jacht Student Ad Agency
• ADPR 433: Art Direction
• ADPR 434: Digital Insight & Analytics
• ADPR 437: International/Multicultural Public Relations
• ADPR 438: Global Advertising
• ADPR 439: Student Competitions
• ADPR 447: Strategic and Creative Concepting
• ADPR 450: Public Relations Management and Case Studies
• ADPR 451: Public Relations Techniques
• ADPR 457: Crisis Management in Corporations and Nonprofits
• ADPR 458: Interactive Media Design
• ADPR 464: Sports Media Relations & Promotions
• ADPR 466: Social Media Theory and Practice
• ADPR 481: Advertising and Public Relations Research
• ADPR 483: Portfolio Development
• ADPR 484: Brands & Branding
• ADPR 488: Media Sales and Promotion
• ADPR 489: Advertising and Public Relations Campaigns
• ADPR 491: Special Topics in Advertising
• ADPR 495: Advertising or Public Relations Internship
• ADPR 496: Independent Study in Advertising and Public Relations
• ADPR 499H: Honors Course

Program Requirements

The ADPR program requires students to complete a minimum of 120 credit hours, including:

• 42 credit hours of general education courses
• 30 credit hours of ADPR core courses
• 18 credit hours of ADPR elective courses
• 30 credit hours of free electives

Career Opportunities

Graduates of the ADPR program are prepared for careers in advertising, public relations, and related fields, including:

• Account management
• Creative direction
• Media planning and buying
• Public relations management
• Research and analysis
• Social media management

Research Areas

The ADPR program faculty are involved in a variety of research areas, including:

• Advertising effectiveness
• Public relations management
• Social media marketing
• Crisis communications
• International advertising and public relations

Facilities and Resources

The ADPR program has access to state-of-the-art facilities and resources, including:

• Computer labs with industry-standard software
• Video production equipment
• Photography studio
• Library with extensive collection of advertising and public relations resources

Accreditation

The ADPR program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).